72andSunny presents: THE OPTIMISM PROJECT

At 72andSunny, we unlock possibilities for the most ambitious brands in the world.We are strategic and creative thinkers who set the course for what your brand should do, and not just could do.

72andSunny Amsterdam

Join us at 72andSunny Amsterdam on the 30th of April for the launch of The Optimism Project.

72andSunny

The loneliness epidemic is real. The housing crisis rages on. AI is taking our jobs. Not to mention the global wars. But amid the chaos, optimism is alive and fighting. We're 72andSunny: a creative agency founded on the value of optimism. After traveling across 7 countries and logging 54 hours of raw conversation, we’ve found that optimism isn’t dead, it’s just changed its look. It’s manifesting through joyful acts of micro-resistance, compulsive creation, and "happy little pessimists". On April 30th our Executive Strategy Director, Armando Potter, will present the key findings from our pan-European research, followed by a panel discussion on how brands can harness this zeitgeist to fuel growth. Agenda:<ul><li>6:00 PM – Doors open + welcome drinks</li><li>6:45 PM – The Optimism Project presentation by Armando Potter</li><li>7:15 PM – Panel discussion with Stephania Silveira (LEGO) and Eleni Charakleia (NETFLIX)</li><li>7:45 PM – Networking &amp; drinks</li><li>9:00 PM – Doors close</li></ul>Reserve your seat and join us at 72andSunny for an evening dissecting the resilience of the European spirit.

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72andSunny presents: THE OPTIMISM PROJECT

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72andSunny presents: THE OPTIMISM PROJECT

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