72andSunny presents: WEIRD WINS.

At 72andSunny, we unlock possibilities for the most ambitious brands in the world.We are strategic and creative thinkers who set the course for what your brand should do, and not just could do.

72andSunny Amsterdam

Join us for a deep dive into how we can break out of the gravitational pull toward average with our friends at Studio Øutlier.

72andSunny

From algorithm-dictated coffee shops to AI-generated slop, culture is being dragged into a frictionless, beige middle where everything looks, sounds, and feels exactly the same.Are we losing the fun? What happened to the ingredients that made culture unique?Join us for an unapologetic deep dive into how we can break out of this gravitational pull toward average with our friends at Studio Øutlier. We’ll explore why society is standardizing, how grassroots subcultures are fighting back to reclaim real sensation, and the strategic playbook for how we can stop corporate trend-chasing and start spotlighting the weird and fiercely original edges of culture. It’s time to get weird again.Agenda:<ul><li>6:00 PM – Doors open + welcome drinks</li><li>6:45 PM – WEIRD WINS by Studio Øutlier’s Joey Zeelen (founder/MD) and Luke Naylor-Perrott (Cultural Strategist)</li><li>7:15 PM – Panel discussion with Lyubov Sachkova (FEELD) and Magda Szmilewska (OATLY)</li><li>7:45 PM – Networking &amp; drinks</li><li>9:00 PM – Doors close</li></ul>Reserve your seat and join us at 72andSunny for an evening discussing how we can be weird again.

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72andSunny presents: WEIRD WINS.

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72andSunny presents: WEIRD WINS.

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