€740 – €925

Alliance Masterclass

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Location

Location

Koninklijke Industrieele Groote Club

Dam 27

1012 JS Amsterdam

Netherlands

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Refund Policy

Refund Policy

No Refunds

Event description

Description

The alliance masterclass benefits both alliance teams and alliance professionals. The class provides you with practical tools and techniques to establish successful alliances and partnerships. Tools and techniques that you can start applying immediately after the class to increase the success of your alliances and partnerships. Additionally, the class helps to create one common language and way of working within your alliance teams.

The Alliance Masterclass is in an interactive format design so that participants apply best practices and principles to alliance management situations and choose the best course of action in solving a difficult situation. The masterclass has its focus on team problem solving within the context of case study scenarios, simulating the situations alliance managers face everyday and challenging participants to apply what they know.

This masterclass is designed for alliance and business managers, who are involved in the [decision making] process of creating and managing alliances. Previous participants included amongst others Directors and VP’s of Alliances, General Managers, Operation Managers, Alliance Managers, Marketing Managers and Business Owners.



Outline Alliance Masterclass

This outline provides an overview of the topics that will be on the agenda of the Alliance Masterclass:

  • Welcome & Introductions

  • What are Alliances?

  • Alliance specific strategy

  • Partner analysis and selection

  • Building trust & creating value

  • Operational planning

  • Alliance structuring & Governance

  • Launching & Management

  • Transform, Innovate, Exit

  • Closing of the Masterclass

This outline covers the full alliance lifecycle; it allows ample room for extensive discussion to dive deeper into those topics that are relevant to the participants. Throughout the day we will not only discuss tools and best practices but especially also culture and behavior, the so-called soft elements of alliances. During the masterclass, we review concepts and models of alliance management and discuss the case scenarios to draw out the experiential learning from the participants. We will integrate discussion of your actual alliances as much as possible.



Tools provided:

  • Glossary of Terms - Commonly used terms in alliance management.

  • Scenarios - The course is built around experiential scenario learning. We will review concepts and tools, and much of the learning comes from interaction with your teammates in solving the issues presented in these scenarios. Scenarios represent multiple industry examples, but the learnings are applicable across all industries and alliance types.
    As an alternative to working with scenarios, we can choose to apply the learnings during the Masterclass on your current alliances.

  • Worksheets and templates - many tools are provided within the context of the masterclass materials.

  • eBooks:

    • The 4-step guide to successful partner selection

    • 25 tips for successful partnerships and alliances

    • Successful partnerships and strategic alliances



Instructors:

This Alliance Masterclass will be facilitated by Anoop Nathwani (UK) and Peter Simoons (NL).

Anoop Nathwani is a Senior Alliances and Partnerships professional, with over 20 years of professional experience in this area. He has extensive experience in developing and driving groundbreaking, transformational, innovative strategic business development initiatives through the establishment & development of global strategic alliances.

His experience spans a number of industry verticals, and particularly 15 years in the Telecommunications sector with companies such as Vodafone, Hutchison, and Nokia. Anoop worked both at a strategy/thought leadership level, as well as at an operational and execution level. He is also a co-author of a published strategy paper on the impact of motivations on Alliances, a topic that has not been covered before.

Anoop is the current President of ASAP UK (ASAP is the only professional body in the world for Strategic Alliance Professionals).


As an Executive Coach, specializing in Strategic Alliances, Peter Simoons works with business and alliance leaders from international organizations to help them consistently improve their success with strategic alliances. Previous engagements of Peter include the restructuring of failing partnerships, setting up new partnerships, facilitating Alliance Masterclasses, and coaching business and alliance leaders.

Peter’s experience includes decades of working in partnerships and new business development with multinational clients and partners. His clients are generally internationally oriented organizations. These clients include organizations such as DSM, Reckitt Benckiser, MedinCell, Royal Philips, Micro Focus, World Waternet, Siemens Building Technologies, ABN AMRO, DSM-Niaga, and Maastricht University.

Peter is a Certified Strategic Alliance Professional (CSAP) and a Certified Coach in the Marshall Goldsmith Stakeholder Centered Coaching methodology

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Date and Time

Location

Koninklijke Industrieele Groote Club

Dam 27

1012 JS Amsterdam

Netherlands

View Map

Refund Policy

No Refunds

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