Behavioral Economics in Strategy by Lean In International Women

Behavioral Economics in Strategy: How Real People Make Real Decisions Exploring the Human Side of Strategic Thinking Why do people often make irrational choices — and what does that mean for strategy? In this session, we’ll explore how insights from behavioral economics help us understand decision-making biases, shape smarter strategies, and design more effective marketing, products, and policies. Whether you're building a brand, leading change, or crafting corporate strategy, behavioral thinking offers powerful tools to better predict and influence behavior. From nudging customer choices to reframing value propositions, we’ll dive into how real human psychology can make your strategies more impactful — and more human.