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Belgium: Launch game changer in branded second placements promotions

Pure Value

Wednesday, 1 March 2017 from 14:00 to 17:00 (CET)

Belgium: Launch game changer in branded second...

Ticket Information

Type End Quantity
Exclusively to retailers and manufacturers Ended Free  

Share Belgium: Launch game changer in branded second placements promotions

Event Details

“It always seems impossible until it’s done”. Nelson Mandela.

Two of the biggest frustrations in the supply chain are the inefficiency of the promotional displays & the lack of insights in on-shelf availability (OSA) in general, especially when linked to trade promotion management (TPM).

According to Co-Creation sessions in Belgium with retailers and brand owners, they identified shared issues with promotional activities, such as: 

  • No insights into ROI
  • No access to marketing, sales & supply chain data
  • Too much cardboard waste
  • Long lead times 

These companies also agreed on one shared ambition:

“What if a promotional display could be designed that has everything they need for more competitive promotion activities:

Reusable, modular, telescopic, standard, flexible communication & integrated technology for gathering and analyzing BIG data”.


But that is impossible, isn’t it? 


“It always seems impossible until it’s done”, Nelson Mandela. 

Well, see for yourself and come attend the Pure Value BIG LAUNCH of Proteus Smart Display, together with NeoGrid technology.                                   

Join us and bring your commercial and supply chain colleagues because this concept breaks the ice between Supply Chain, Commerce and Marketing. The launch of Proteus Smart display is to inspire you with possibility, but together we need to define further steps to realise the potential saving of 85% of cardboard and gain new insights on customer behaviour.

This event is specifically tailored for manufacturers, distributors and retailers from the food & beverage industry, so they can, togetherinfluence promotion activities and management and On-Shelf Availability (OSA) to prevent tomorrow’s losses.

We will be able to define together the first step towards a breakthrough in the industry!


Afternoon Session & Drinks:

14.00 – Start of workshops with the launch of a reusable second placement innovation with integrated technology

Alex Edge, supply chain insight manager at IGD, for the latest research and how to influence together On-Shelf Availability in Europe.

15.00 - Co Creation program & next steps: who wants to join the movement

16.30 – Drinks & Networking

18.00– End

We hope you will join our movement.

Best regards,  


Pure Value in collaboration with NeoGrid 


Do you have questions about Belgium: Launch game changer in branded second placements promotions ? Contact Pure Value

When & Where

Rijksweg 58
2880 Bornem

Wednesday, 1 March 2017 from 14:00 to 17:00 (CET)

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Pure Value

We want to inspire the world, by showing we actually design a business model that is sustainable, social & valuable for every stakeholder.

We want to deliver PURE VALUE every single day.

Pure Value is specialized to accelerate the R&D process & building showcases through the point of engagement.

This is why we designed: Proteus Smart Display.

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