Actions and Detail Panel
Bizz in the Universe, Brand Buzz in the Echoverse
Wed 12 October 2016, 14:45 – 17:00 CEST
The explosive growth of social media has dramatically altered the brand communications environment, and firms are trying to figure out the nature of this environment, what drives business outcomes, and what strategies work best. At the same time digital business with accompanying new business models has taken off and all business is nowadays “digital" as well as “human”. Roland Rust (University of Maryland), Frank Piller (RWTH Aachen University), and Jos Lemmink (Maastricht University) will present insights in how to organise all this for highest impact.