Book Review & Discussion : Crush It!

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Why NOW Is the Time to Cash In on Your Passion

About this Event

In this event, you’ll learn

  • The three values Gary lives every single day of his life
  • Why social media are great and who they allow you to reach
  • How introducing yourself to your digital neighbors helps your brand
  • Two tactics to monetize your brand once you’re rolling
  • How to make sure your brand is not just a one-hit wonder and stays around

About the Author

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.


What’s Your Passion?

If you have a passion such as cooking, playing the flute or skydiving, quit your day job. Using social media and Internet networking to establish and profit from a strong personal brand, you can transform your passion into your career, and earn a good living in the process. Of course, this takes determination and knowing which steps to take. You’ll have to work around the clock, but you’ll have fun doing it. What you don’t need, however, is a lot of money. Today, people spend much of their time online on Web sites such as Facebook, Flickr, Twitter and YouTube. These applications attract huge audiences, which translates into advertising revenues for you. When people seek access to your knowledge, advertisers will pay you to get a share of your followers’ attention.

The subject of your passion doesn’t matter. Say it’s worms. Create a video blog in which you inform your audience of everything they would ever want to know about worms. You’ll find that fishermen and other worm lovers will become loyal fans of your blog. Companies that manufacture fishing rods and fishing equipment will want to advertise on your Webcast.

ideas in this book

  • You can only create a successful business if you follow your passion and work hard.
  • You can only monetize your passion by turning yourself into a brand.
  • Social media websites are perfect for attracting fans, customers and businesses to your brand.
  • Match your brand with the content of your product and the online platform you use.
  • Being authentic is the key to turning your brand into a success.
  • To succeed, you and your brand must gain the support of a community.
  • Once you have a popular brand, get yourself noticed by reaching out to investors and advertisers.
  • Respond to changes in your business environment quickly and effectively.
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