In this event, you’ll learn

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries

that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives

that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement,

Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an

exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding

how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

About the Author

Charles Duhigg is science of habit formation in our lives, companies and societies, and Smarter Faster Better, about the science of

productivity. he also a native of New Mexico. studied history at Yale and received an MBA from Harvard Business School. he appeared on

This American Life, N.P.R., The Newshour with Jim Lehrer, and Frontline. Before becoming a journalist, worked in private equity

Overview

Most powerful of all are the practical implications of Charle’s writing. Anyone who knows firsthand the unstoppable destruction of craving

and addiction can benefit from this book. But so can people looking to make small, positive changes in their lives. Even CEOs and leaders of

communities and societal change can benefit from its insights.

The book’s closing sections touch lightly on the thorny nature of free-will and the ethics of habit. Charles concludes that habits can and do

exert a power that may go beyond our conscious control to moderate. Changing those habits when we know about them, however, is within our control

and a failure to try and change something you know about amounts to negligence.

It is the author’s astonishing breadth of sources and Pulitzer worthy storytelling that makes this book a classic on the subject. From classical and

sports psychology to rehabilitation programs, big business, government and cultural movements; Charles sets about demonstrating that habits dictate most

of what goes on around us, whether we see them or not.