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OPEN MASTER CLASS ON FUTURE VISIONS OF CORPORATE COMMUNICATION
On 20 October 2016, the Master of Science in Corporate Communication programme, Rotterdam School of Management, Erasmus University, organises a one-day open Master class in conference style. At this Master class, we will explore the future shape of the corporate communication profession and industry as a whole.
The conference will be led by Professor Joep Cornelissen, who was appointed Professor of Corporate Communication and Management at the Rotterdam School of Management in 2015 and Professor Cees van Riel, who has been Professor of Corporate Communication and Director of the Master of Science in Corporate Communication for more than 25 years.
Combining the latest insights from academic research with presentations and discussions involing high-end communication and reputation specialists from the business world, this conference promises to be a one-day showcase in which we distinguish fact from fiction and hype from substance in the changes that are taking place within corporate communication and reputation management.
Simultaneously, the Master class will provide participants with a taste of the set-up and quality of the various courses in our Master of Science in Corporate Communication programme.
13:00 Welcome by prof.dr. Joep Cornelissen, professor of corporate communication and management, Rotterdam School of Management
Session 1: The Measure of Change
13:30 The end of PR and corporate communication as we know it? By Robert Phillips, strategy consultant and writer of the book ‘Trust me, PR is dead’
14:00 Panel Discussion: Chaired by André Manning, former CCO at Philips and Booking.com, PR measurement expert of the year 2012, Bartho Boer, CCO at NS (Dutch Railways) and Robert Phillips
Session 2: The Social Communication Imperative
14:30 How firms can use communication to lead on grand societal challenges. By prof.dr. Joep Cornelissen, Rotterdam School of Management
15:00 Panel discussion: Chaired by Prof. dr. Joep Cornelissen, Rotterdam School of Managment. Panel: Raymond Giannotten, director Nederlandse Vereniging Frisdranken, Waters, Sappen (FWS), Frank van Ooijen, director communication and sustainability FrieslandCampina, Dr. Mignon van Halderen, lector thought leadership Fontys Hogeschool
Session 3: The CEO's View
15:30 Building Excellence in Reputation Management. By Prof.dr. Cees B.M. van Riel, professor of corporate communication & renowned reputation expert, Rotterdam School of Management
16:00 Live on stage Interview with Roger van Boxtel, CEO NS (Dutch Railways)
16:30 Interactive Q&A
17:00 Wrap-up & Adjourn by Prof.dr. Cees B.M. van Riel
If you have any questions in the meantime, please don’t hesitate to contact us: firstname.lastname@example.org
We hope to meet you all in Rotterdam on October 20!
On behalf of Cees van Riel & Joep Cornelissen
The CCC team