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Corporate Communication Centre / Forum Hall (M3-15), Van der Groot Building / Erasmus University

Burgemeester oudlaan 50

3062 PA Rotterdam

Netherlands

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Purpose and Corporate Reputation - Are they linked?

The Corporate Communication Centre would like to invite you to a one-day conference on October 19 in which we will explore the current trend of purpose in corporate communication and whether purpose-led organisations have stronger corporate reputations.

Combining the latest insights from academic research by Prof. dr. Cees van Riel and Prof. dr. Joep Cornelissen with case presentations about Global Art Museums and Fairphone, the conference promises to be a one-day showcase in which we explore the role of purpose in corporate communication and whether companies that are led by a strong purpose and commitment towards their stakeholders enjoy more glowing reputations than their peers.

Programme

13:00 Welcome

13:30 Welcome by prof.dr. Joep Cornelissen (RSM)

13:45 Session 1: The role of purpose in building organizational reputations

14:30 Prof.dr Joep Cornelissen: Hybrid identities and reputational value - the Fairphone case

15:00 Interview and Q&A with Tessa Wernink, former Communication Director of Fairphone

15:30 Session 2: The reputation of Museums and Art Institutions by Prof dr. Cees van Riel

16:30 Drinks

Please note that we have limited places available for this event. If you would like to join our conference we recommend that you sign up right away. Please only sign up if you are completely sure of the fact that you can join us on the day.

If you have any questions in the meantime, please don’t hesitate to contact us: ccc@rsm.nl

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Date and Time

Location

Corporate Communication Centre / Forum Hall (M3-15), Van der Groot Building / Erasmus University

Burgemeester oudlaan 50

3062 PA Rotterdam

Netherlands

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