In a series of three lectures and a documentary film, the value of design thinking for creating products, concepts and services that meet complex (future) human needs and ambitions will be discussed during the Dutch Design Week 2016 at Natlab on Strijp-S in Eindhoven.

Entrance is free, seats limited: make sure you reserve your spot by claiming your free ticket! Each lecture and the film has a separate ticket.

Schedule

• 13:30 - 14:15: What is design thinking?
  Jan Schmiedgen and Karen von Schmieden

• 16:00 - 16:45: Every child a social designer!
  Emer Beamer

• 17:30 - 18:40: Film: Design Disruptors
  A documentary by Invision - Directed by Catalyst

• 19:00 - 19:45: Meat the Future
  Koert van Mensvoort

4. Lecture: Meat the Future

• Koert van Mensvoort
• 19.00 - 19.45 hrs

With the world’s population expected to reach nine billion people by 2050, it becomes impossible to produce and consume meat like we do today. In vitro meat, grown from cells in a laboratory, could provide a sustainable and animal-friendly alternative. Yet, before we can decide if we are willing to eat in vitro, we must explore the new food culture it will bring us.

In the context of the exhibition Meat the Future in Cube design museum in Kerkrade, Koert van Mensvoort (Next Nature Network/ TU Eindhoven, former ambassador of Dutch Design Week) presents his research about in vitro meat recipes that might be on our plate one day. The recipes are developed by a team of cooks, designers, engineers and artists. As in vitro meat is still being developed you cannot cook the recipes just yet. However, they will provide abundant food for thought and discussion.