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Cube #DDW16 Lecture: What is Design Thinking?
Tue 25 October 2016, 13:30 – 14:15 CEST
Dutch Design Week: Cube design museum lecture series
Cube design museum is a hybrid institution that exhibits design for human needs and ambitions and focuses on the design process in the Cube design labs. These labs provide a space where museum visitors can co-design and co-create with design students, researchers and other stakeholders based on the principles of design thinking.
In a series of three lectures and a documentary film, the value of design thinking for creating products, concepts and services that meet complex (future) human needs and ambitions will be discussed during the Dutch Design Week 2016 at Natlab on Strijp-S in Eindhoven.
Entrance is free, seats limited: make sure you reserve your spot by claiming your free ticket! Each lecture and the film has a separate ticket.
13:30 - 14:15: What is design thinking?
Jan Schmiedgen and Karen von Schmieden
16:00 - 16:45: Every child a social designer!
17:30 - 18:40: Film: Design Disruptors
A documentary by Invision - Directed by Catalyst
19:00 - 19:45: Meat the Future
Koert van Mensvoort
1. Lecture: What is design thinking?
What is design thinking? And how is it used in practice? Jan Schmiedgen and Karen von Schmieden give an introduction to the methodology and mindset. They present real-life examples of design thinking adoption - from a startup that designed its business model based on user insights in East Africa, to a student team that came up with a bathroom product that embraced the needs of the elderly.
Jan and Karen are researchers in the HPI Stanford Design Thinking Research Program. They run and curate ThisIsDesignThinking.net, the most comprehensive online collection of design thinking case studies in the web. In addition Jan just co-authored and published one of the most extensive studies on the adaptation of design thinking in organizations (http://bit.ly/HPI-DT-study). Karen also works as a journalist and in a startup for radio technology. She is an alumna of the School of Design Thinking, having worked on projects for Charité Berlin and the Rundfunk Berlin Brandenburg.