Design that works [Panel discussion]

Great design is not just about making products look beautiful — it' about solving problems, improving experiences, and helping businesses grow.

Join TechConnect for a panel discussion with designers, product thinkers, and tech professionals about the role of design in modern B2B and technology companies.

Together, we'll explore how design impacts:

• Product adoption and user experience
• Customer trust and brand perception
• Product strategy and business growth
• Collaboration between design, product, and engineering teams
• AI-driven product experiences and interfaces

This discussion will focus on practical experience, real projects, and honest lessons learned from working in startups, SaaS, and technology environments.

Topics include:

• Designing products that users actually understand
• UX mistakes companies often make
• Balancing business goals with user needs
• Design systems and scaling products
• The role of AI in product and UX design
• Collaboration challenges between designers, developers, and product teams

Our speakers:
- Consuelo Monsegur, Founder, UX UI Designer at SmartKliks
- Marco Molteni, Communication and Design Senior Manager at OMVIUS Holdings

- Moderator: Sasha Sierova, Managing Director, The HUB

Agenda:

17:45 - 18:15 Gathering

18:15 - 18:30 TechConnect intro

18:30 - 19:30 Panel discussion

19:30 - 21:30 Networking

*Ticket fee is dedicated to snacks and drinks

-------

TechConnect is a vibrant networking community designed to unite owners, sales, marketing, and product professionals living in Almere. More than 10,000 experts from startups, scale-ups, and corporates live in Almere, so we are eager to unite them.

LinkedIn: https://www.linkedin.com/company/105726561/
Website: https://www.techconnectme.nl/