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Digital Wednesday - Generative Design

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Igluu

Lichttoren 32

5611BJ Eindhoven

Netherlands

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DIGITAL & CREATIVE CODING

Visualize, program, and create with code & algorithms
Generative design is the creative collaboration between a designer and digital technology. It is out of the lab and is being used in the field. During Digital Wednesday we showcase a breathtaking variety of applications.

What is it? It's the creative collaboration between a designer and digital technology. Designers and/or engineers input design goals into generative design software, along with parameters such as materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration and shows what works and what doesn’t.

The output could be images, sounds, architectural models, animation and many more. It is therefore a fast method of exploring design possibilities that is used in various design fields such as art, architecture, communication design, and product design.

PROGRAM

18.30 doors open
19.00 Start first talk
more info soon..


ON OUR STAGE

Tim Rodenbröker - Creative coder

Designer, entrepreneur, and educator Tim Rodenbröker shares with the audience his opinions about the role of creative coding in the realm of graphic design, introducing as example his most recent explorative project "Programming Posters", a growing catalogue of experiments with the medium's vast potential, even within familiar aesthetic contexts.

Tim is driven by the elementary concepts of graphic design, creativity- techniques and the potential of computer- programming. After studying communication design in Münster and Lisbon he discovered creative coding as a powerful tool to enter new, unexplored territories. Beyond syntax, functions and variables he continues to discover infinite possible applications.

Vera van de Seyp - Designer & creative coder

Vera van de Seyp is a designer / creative coder with great interest in typography, languages and artificial intelligence. Currently based in Amsterdam, she works for clients as well as autonomously, and is part of the Master’s program Media Technology at the Leiden University. In her work, she explores new technologies, digital tools and fields in media where boundaries are still blurry and yet to be defined.

Projects vary from playful websites, to live data-scraping installations, from perpetually morphing typefaces, to critical browser extensions, from national flag generators, to a smart IOT generator that tweets about its own inventions, from a blank map to a poster-shaped set of rules.

Patrik Hübner - Designer

Patrik Hübner is an interdisciplinary designer who uses 'creative algorithms' to explore fresh and meaningful stories at the intersection of design, art and data. Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, he nowadays constantly crosses the boundaries of art and design by researching emerging opportunities in branding, storytelling and interaction.

His work has been showcased in the context of design festivals, audio-reactive liveperformances and interactive experiences – including the Digital Design Days/OFFF (Milan), Platine Festival for digital art (Cologne), APT Expanding Systems (London), Berlin Leuchtet Festival (Berlin), Reset Festival for experimental culture (Muenster), Marta Museum for Art, Architecture and Design (Herford) and many more. His most recent work has been among the Cannes Lions branding finalists of 2018 and received global attention.


Just van Rossum - Typedesigner and programmer

Just van Rossum works at the intersection of (typographic) design and programming. Having recently become fascinated by coded animations, he went on to collaborate with Hansje van Halem on the Lowlands Festival identity. In his talk, Just will elaborate on his contribution to the Lowlands project, and how programming played an important role in making it come to life.

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Igluu

Lichttoren 32

5611BJ Eindhoven

Netherlands

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