Digital Wednesday - Generative Design

Hét event waar jouw ‘digital’ collega’s het op donderdagochtend bij de koffieautomaat over hebben. Geboren in 2017 en inmiddels 30 events, tientallen sprekers, duizenden bezoekers en dito bitterballen verder. Experts nemen je mee in de laatste digital trends. Tegelijkertijd breid jij je netwerk uit en neem je nieuwe ideeën voor je werk of merk mee naar huis.Digital Wednesday wordt mede mogelijk gemaakt door:PartnersFreoGreenhouseIqualityHappy HorizonSpeciale dank aanKazerneDocufillerAlle vrijwilligersWilt u ons ondersteunen? Neem contact op met ons

Digital Wednesday

DIGITAL & CREATIVE CODING
Visualize, program, and create with code & algorithms Generative design is the creative collaboration between a designer and digital technology. It is out of the lab and is being used in the field. During Digital Wednesday we showcase a breathtaking variety of applications.
What is it? It's the creative collaboration between a designer and digital technology. Designers and/or engineers input design goals into generative design software, along with parameters such as materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration and shows what works and what doesn’t.
The output could be images, sounds, architectural models, animation and many more. It is therefore a fast method of exploring design possibilities that is used in various design fields such as art, architecture, communication design, and product design.
 
PROGRAM
18:30h Doors open ___________ 19:00h Patrik Hübner 19:25h Tim Rodenbröker 19:50h Vera van de Seyp 20:15h Just van Rossum ___________ 20:40h Drinks & networking
 
ON OUR STAGE
Tim Rodenbröker - Creative coder
Designer, entrepreneur, and educator <A HREF="https://timrodenbroeker.de/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Tim Rodenbröker</A> shares with the audience his opinions about the role of creative coding in the realm of graphic design, introducing as example his most recent explorative project "Programming Posters", a growing catalogue of experiments with the medium's vast potential, even within familiar aesthetic contexts.
Tim is driven by the elementary concepts of graphic design, creativity- techniques and the potential of computer- programming. After studying communication design in Münster and Lisbon he discovered creative coding as a powerful tool to enter new, unexplored territories. Beyond syntax, functions and variables he continues to discover infinite possible applications.
 
Vera van de Seyp - Designer & creative coder
<A HREF="https://www.linkedin.com/in/vera-van-de-seyp-0ba44492/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Vera van de Seyp</A> is a designer / creative coder with great interest in typography, languages and artificial intelligence. Currently based in Amsterdam, she works for clients as well as autonomously, and is part of the Master’s program Media Technology at the Leiden University. In her work, she explores new technologies, digital tools and fields in media where boundaries are still blurry and yet to be defined.
Projects vary from playful websites, to live data-scraping installations, from perpetually morphing typefaces, to critical browser extensions, from national flag generators, to a smart IOT generator that tweets about its own inventions, from a blank map to a poster-shaped set of rules.
 
Patrik Hübner - Designer
<A HREF="https://www.patrik-huebner.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Patrik Hübner</A> is an interdisciplinary designer who uses 'creative algorithms' to explore fresh and meaningful stories at the intersection of design, art and data. Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, he nowadays constantly crosses the boundaries of art and design by researching emerging opportunities in branding, storytelling and interaction. 
His work has been showcased in the context of design festivals, audio-reactive liveperformances and interactive experiences – including the Digital Design Days/OFFF (Milan), Platine Festival for digital art (Cologne), APT Expanding Systems (London), Berlin Leuchtet Festival (Berlin), Reset Festival for experimental culture (Muenster), Marta Museum for Art, Architecture and Design (Herford) and many more. His most recent work has been among the Cannes Lions branding finalists of 2018 and received global attention.
 
Just van Rossum - Typedesigner and programmer
Just van Rossum works at the intersection of (typographic) design and programming. Having recently become fascinated by coded animations, he went on to collaborate with Hansje van Halem on the <A HREF="http://www.hansje.net/Lowlands-2017" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Lowlands Festival identity</A>. In his talk, Just will elaborate on his contribution to the Lowlands project, and how programming played an important role in making it come to life.

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Digital Wednesday - Generative Design

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