Are you working within Employer Branding or Recruitment Marketing? Would you like to exchange tips and tricks with other professionals? Do you aim to get new and fresh ideas for 2020?

Let´s meet, discuss, find inspiration or just mingle to kick off 2020!

We want to keep this meet-up rather informal but to start some interesting discussions we're preparing three workshops:

1. Employer Brand is Dead! Long lives employee advocacy!

We’ve seen thousands of videos showing happy employees telling you that they love their job in front of a big logo of their brand. It’s boring and no top talent will be triggered by that. What counts is authenticity but how to you get your employees to create content for you?

2. Measure for Measure: Why We Suck At Measuring Employer Brand

Stop going for clicks and opens - your attracting people you never hire. How can you improve the targeting and make sure you’re tracking what counts?

3. Consumer brand versus employer brand… how to create the perfect connection?

Each workshop will start with a small introduction of the topic and lead to a hopefully fruitful and great discussion between employer branding professionals.

Afterwards, we will conclude with some snacks and drinks and kick off the year!