Enterprise UX Conference 2024

UX design richt zich niet alleen op producten of diensten voor consumenten; ook professionele gebruikers verdienen een optimale gebruikerservaring. Daarover gaat Enterprise UX.-﻿------------------UX design is not only for consumers, also professional users deserve a great user experience. That's what the Enterprise UX is all about.-﻿------------------https://www.linkedin.com/company/enterprise-ux-event/

Enterprise UX Event

Enterprise UX gaat over het ontwerpen van software voor professionals - software als je beste collega.

Pakhuis de Zwijger

<h3>UX design richt zich niet alleen op producten of diensten voor consumenten; ook professionele gebruikers verdienen een optimale gebruikerservaring. Daarover gaat het event Enterprise UX.</h3>Wat voor werk mensen ook doen, meestal maken ze daarbij gebruik van digitale applicaties. Denk aan de NS-apps die machinisten en conducteurs van cruciale informatie voorzien, of aan applicaties die de politie gebruikt om het surveilleren veiliger te maken. Medewerkers in de zorg, de logistiek, de dienstverlening, webwinkels, administratief medewerkers... Overal worden applicaties gebruikt die het werken makkelijker moeten maken.De vraag voor UX designers ligt voor de hand: zou het niet mooi zijn als we deze professionals digitaal zó kunnen ondersteunen dat ze zich helemaal kunnen concentreren op het bereiken van hun doelen? En hun werk effectief en efficiënt kunnen doen met prettig ontworpen interfaces?Enterprise UX gaat over het ontwerpen van software voor professionals -- software als je beste collega.Naast de conferentiedag organiseren we ook een workshopdag, dit zal zijn op 7 november in Amsterdam. <a href="https://www.eventbrite.nl/e/enterprise-ux-workshops-2024-tickets-1012761405627" title="https://www.eventbrite.nl/e/enterprise-ux-workshops-2024-tickets-1012761405627">Bekijk de workshops en koop je kaartje</a> Kom naar de Enterprise UX conferentie als jij ook software oplossingen maakt voor medewerkers. Ontmoet hier gelijkgestemden en laat je kijk op dit vakgebied verrijken door de sprekers. Lees hier meer over de sprekers en de onderwerpen die zij mee nemen tijdens de Enterprise UX Conferentie in Nederland! Ben jij erbij?<h2> </h2><h2>Wat kun je verwachten?</h2><h3>Sprekers uit Nederland en daarbuiten geven je inzicht in hun uitdagingen en successen, hun stakeholders en nuttige tools, hun research, design en evaluatie processen, en delen de lessen die ze geleerd hebben. Zie de agenda voor de sprekers en hun presentaties. De biografie van elke spreker vind je onderaan deze pagina. De presentaties zijn in het Engels. Voor ondertiteling en real-time vertalingen werken we samen met <a href="https://www.linkedin.com/feed/update/urn:li:activity:7250488017222602753" title="https://www.linkedin.com/feed/update/urn:li:activity:7250488017222602753" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Speaksee</a>.</h3><h3> </h3><h1>Kom je ook?</h1>Zorg dus dat je erbij bent op de Nederlandse Enterprise UX conferentie op 8 november 2024. Ontmoet experts en gelijkgestemde UX-ers, doe mee en laat je inspireren. We kijken ernaar uit je te ontmoeten!LocatiePakhuis de Zwijger, Piet Heinkade 179, AmsterdamBereikbaarheidMet het openbaar vervoer: Vanaf Amsterdam Centraal Station pak je tram 26 richting IJburg, en stap je uit bij halte Kattenburgerstraat. Je kan ook bus 43 richting Borneo Eiland nemen en uitstappen bij halte Jan Schaeferbrug.Met de auto: Pakhuis de Zwijger ligt op nog geen vijf minuten van de Amsterdamse A10 Ring Noord (afslag S116) en de Piet Heintunnel (afslag S114 Zeeburg/Artis).<ul><li>Parkeergarage De Loodsen - Withoedenveem, Amsterdam</li><li>Parkeergarage IJ Oever Centrum - Vriesseveem 9, Amsterdam</li><li>Parking Passenger Terminal Amsterdam - Piet Heinkade 59, Amsterdam</li><li>P+R Zeeburg (ook voor bussen) - Zuiderzeeweg 46a, Amsterdam</li></ul> Toegankelijkheid Pakhuis de Zwijger is rolstoeltoegankelijk. In het hele gebouw zijn faciliteiten aanwezig ter behoeve van toegankelijkheid, zo zijn alle zalen bereikbaar via onze lift en is er een aangepast toilet op de tweede verdieping. Is de parkeergarage geen optie (wegens aangepast vervoer)? Ook zijn dichtbij Pakhuis De Zwijger parkeerplaatsen waar je met een gehandicaptenparkeerkaart kan parkeren. Deze parkeerplaatsen zijn te vinden bij Vriesseveem 4 en Withoedenveem 16. ----------------------------------------------------------------------------------------

<h3>English version</h3> <h4>UX design doesn’t only focus on products or services for consumers; professional users also deserve an optimal user experience. That’s what the Enterprise UX event is all about.</h4>Regardless of the type of work people do, they often rely on digital applications. Think of the NS apps that provide crucial information to train conductors and engineers, or the applications used by the police to enhance safety during patrols. Employees in healthcare, logistics, customer service, e-commerce, administrative roles—everywhere, applications are used to make work easier. The question for UX designers is straightforward: Wouldn’t it be great if we could digitally support these professionals in a way that allows them to fully concentrate on achieving their goals? Imagine them being able to perform their work effectively and efficiently with well-designed interfaces—software that feels like their best colleague. The Enterprise UX conference focuses on designing software for professionals. It’s about creating interfaces that empower users to excel in their roles. Besides the conference day, we also organize a workshopday on November 7th in Amsterdam. <a href="https://www.eventbrite.nl/e/enterprise-ux-workshops-2024-tickets-1012761405627" title="https://www.eventbrite.nl/e/enterprise-ux-workshops-2024-tickets-1012761405627">View the workshops and buy your tickets.</a> If you’re involved in developing software solutions for employees, this conference is for you. Connect with like-minded professionals, learn from speakers, and enrich your perspective on this field. Check out the speakers and the topics they’ll cover during the Enterprise UX Conference in the Netherlands! Will you be there? What to expect?<h4>Speakers from the Netherlands and beyond will share insights into their challenges, successes, stakeholders, useful tools, research, design processes, and evaluation methods. You’ll gain valuable knowledge from their experiences. See the agenda for speakers and their presentations. The biography of each speaker can be found below. Presentations will be in English, subtitled on screen and the only presentation that is in Dutch will be real-time translated by <a href="https://www.linkedin.com/feed/update/urn:li:activity:7250488017222602753" title="https://www.linkedin.com/feed/update/urn:li:activity:7250488017222602753" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Speaksee</a>.</h4><h4> Will you join us?</h4>Make sure to attend the Dutch Enterprise UX conference on November 8th, 2024. Meet experts, network with fellow UX professionals, participate, and get inspired. We look forward to meeting you! LocationPakhuis de Zwijger, Piet Heinkade 179, Amsterdam Travel optionsPublic transport:You can take tram 26 from Amsterdam Central Station in the direction of IJburg, and get off at the ‘Kattenburgerstraat’ stop. You can also take bus 43 to Borneo Island and get off at the Jan Schaeferbrug stop.By car:Pakhuis de Zwijger is less than five minutes by car from the Amsterdam A10 Ring Noord (exit S116) and the Piet Heintunnel (exit S114 Zeeburg/Artis).<ul><li>Parkeergarage De Loodsen - Withoedenveem, Amsterdam</li><li>Parkeergarage IJ Oever Centrum - Vriesseveem 9, Amsterdam</li><li>Parking Passenger Terminal Amsterdam - Piet Heinkade 59, Amsterdam</li><li>P+R Zeeburg (ook voor bussen) - Zuiderzeeweg 46a, Amsterdam</li></ul> AccessibilityPakhuis de Zwijger is wheelchair accessible. Facilities are available throughout the building to increase accessibility. All floors can be reached via our elevator and there is an adapted toilet on the second floor.If you need an accessible parking spot, we advise you to park at Vriesseveem 4 or Withoedenveem 16. Here you can park if you have a Disability Parking Card.

<h1>About the speakers</h1> Eva Deckers presenting 'Getting AI in the hands of healthcare users (and how design is indispensable)' <a href="https://www.linkedin.com/in/eva-deckers/" title="https://www.linkedin.com/in/eva-deckers/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Eva Deckers</a> leads several digital healthcare programs at the Catharina Hospital Eindhoven. With a multidisciplinary team she develops and implements hybrid care solutions. She is the head of the AI Center of Excellence, working alongside her team to build a local AI platform and support the development of algorithms to enhance care. She is leading the hospital’s strategy process to position the hospital in the future to guarantee excellent and accessible healthcare in the region. Previously, Eva served as Design Director at Philips Experience Design, where she established a pioneering capability, Data Enabled Design, at the nexus of design, data and AI. As a strategist, she crafted and executed customer-driven strategies for various businesses and organizations. As a member of both the SaaS and Data &amp; AI transformation leadership teams at Philips, Eva prioritized a customer and user-centric approach. Her extensive design experience and background significantly influences her work at the hospital. Eva’s career began in academia, culminating in a PhD from the Department of Industrial Design at Eindhoven University of Technology, she investigated a design perspective on AI. Throughout her professional journey, she remains closely connected to research activities and PhD trajectories, reflecting her ongoing commitment to innovation and advancement in healthcare. Vincent Teeuwen &amp; Philip Kerbusch presenting 'Empowering Schiphol’s gate planners to make complex decisions using data &amp; design' <a href="https://www.linkedin.com/in/vincentteeuwen/" title="https://www.linkedin.com/in/vincentteeuwen/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Vincent Teeuwen</a> is a Senior UX Designer at Schiphol Airport, specialising in optimising aircraft processes and developing real-time dashboards. With extensive experience in the energy sector and aviation industry, Vincent excels in designing data-dense interfaces. Known for steering clear of politics, he keeps his head down and simply focuses on getting things done. <a href="https://www.linkedin.com/in/philip-kerbusch-0773394/" title="https://www.linkedin.com/in/philip-kerbusch-0773394/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Philip Kerbusch</a> is currently a senior scientist at the Royal Schiphol Group’s Data &amp; Analytics department. Philip has an extensive background on simulation and artificial intelligence technologies, and is a thought leader on how to create and introduce intelligent decision support tools in complex operational environments. Adam Tisza presenting 'Beyond Pushing Tin: Human-Centred Automation in Air Traffic Control'<a href="https://www.linkedin.com/in/tisza/" title="https://www.linkedin.com/in/tisza/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Adam Tisza</a> has accumulated experience across different organisations within the aviation industry after graduating as an Applied Cognitive Psychologist. For the past few years, he has been with the Maastricht Upper Area Control Centre (MUAC) of EUROCONTROL, the European Organisation for the Safety of Air Navigation. His work focuses on understanding human performance in highly automated and automatable environments. This involves managing MUAC’s automation strategy, defining requirements for new features, designing mock-ups, conducting human factors analyses, and performing usability testing to ensure the successful implementation of automation initiatives. Linda Janssen presenting 'Streamlining 80+ applications: from research and vision to operational reality' <a href="https://www.linkedin.com/in/lindajanssen90/" title="https://www.linkedin.com/in/lindajanssen90/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Linda Janssen</a> is a service designer with a passion for crafting solutions that make sense for businesses and enhance the day-to-day work of employees, streamlining tasks and improving efficiency. For Linda, the challenge of adding real value to someone’s daily work is far more complex and rewarding than designing products aimed at customer persuasion.She spent several years at Unplugged, working as a service designer for clients such as Schiphol, Essent, and NN, before transitioning into the role of Managing Director, where she led a team of 12 and took on strategic initiatives. After leaving Unplugged in 2022, Linda returned to hands-on service design, freelancing for clients like KLM and Jumbo, where she developed product visions for internal tools.With expertise spanning UX, service design, and change management, Linda has worked across a variety of industries. Her thoughtful, empathic approach always seeks to connect people and bring clarity to complexity. Alexander Zeh moderating the panel 'The role of UX in low code projects' <a href="https://www.linkedin.com/in/alexanderzeh/" title="https://www.linkedin.com/in/alexanderzeh/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Alexander Zeh</a> leads the design function at Mendix, a Siemens-owned low-code platform that reached $160 million in revenue and has 20,000 active developers. During Mendix’s hyper-growth phase between 2018 and 2022, he scaled the R&D design function from 5 to 43 people, with over 20 nationalities and 55% women. Alexander operationalizes design at scale, aligning design initiatives with key business metrics and goals, while nurturing a creative culture of continuous improvement and strategic experimentation.The panelists are:<ul><li><a href="https://www.linkedin.com/in/deronnie/" title="https://www.linkedin.com/in/deronnie/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ronnie van Doorn</a> is co-owner at WeCatalyze. Ronnie’s quality lies in solving user problems and puzzling with the users wishes in combination with technical possibilities of the platform or the device, all while respecting business value.</li><li><a href="https://www.linkedin.com/in/bianca-beerepoot/" title="https://www.linkedin.com/in/bianca-beerepoot/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bianca Beerepoot</a> is Low-code UX/UI consultant at Linkit. Bianca is a UX/UI expert in low-code development with a technical and psychological background. She began her career as a low-code developer and gradually transitioned into UX/UI, focusing on optimizing user experiences in low-code projects. With a deep understanding of both the technical constraints and user-centered design principles, she ensures that the applications she works on are not only functional but also intuitive and engaging for users.</li><li><a href="https://www.linkedin.com/in/boyke-dalmeijer/" title="https://www.linkedin.com/in/boyke-dalmeijer/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Boyke Dalmeijer </a>leads the Financial Economic Crime (FEC) Design Team at Rabobank, delivering user-friendly, consistent and efficient user experiences for thousands of FEC employees. He has worked on diverse projects for Dutch consumers and businesses, as well as global clients. From improving client facing websites and apps to enhancing internal tools, his work aims to make even the most complex processes a delight to use.</li><li><a href="https://www.linkedin.com/in/eelco-de-vries-446736a4/" title="https://www.linkedin.com/in/eelco-de-vries-446736a4/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Eelco de Vries</a> is Co-founder Hakoona and independent Mendix front end and design expert. Eelco has over 20 years of experience in designing for business and enterprises of all sizes. As a co-founder of Hakoona he leads the product vision and concept, squarely designing for innovation in the vast space of data. As an independent consultant, he leans into his ongoing experience with the Mendix platform, having been a key part of its hyper growth and success since 2012. Now, as an independent, he builds state of the art designs and front ends within the Mendix ecosystem like no one else can.</li><li><a href="https://www.linkedin.com/in/eyaljo/" title="https://www.linkedin.com/in/eyaljo/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Eyal Oster</a> is CEO of WEM No-Code, the most advanced, stable and mission-critical No-Code platform out there. He is a technology executive and entrepreneur with over 20 years of experience in the enterprise market with a focus on software infrastructure, applications, and security. In his past life, he led the development of the NASA space shuttle flight recorder program and the International Space Station Mpeg-2 video compression program in cooperation with Boeing.</li></ul> Giu Vicente presenting 'The human in the loop: Understanding our past to design a better future'<a href="https://www.linkedin.com/in/product-design-leader-director-user-experience-giuvicente/" title="https://www.linkedin.com/in/product-design-leader-director-user-experience-giuvicente/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Giu Vicente</a> is Director of User Experience at ServiceNow. With over 15 years navigating the worlds of advertising, education, and photography, Giuliano Vicente has spent the last decade mastering enterprise UX. As Director of User Experience at ServiceNow, he leads a team of designers focused on creating AI-driven analytics products that transform complex data into actionable insights. Known for his outcomes-driven approach and empowering leadership style, Giuliano blends creativity with strategy, ensuring his team thrives while delivering intuitive solutions that bridge user needs and business goals. Milan Guenther and Eric Letarte presenting 'EDGY: A Catalyst for Collaborative Enterprise UX'<a href="https://www.linkedin.com/in/milanguenther/" title="https://www.linkedin.com/in/milanguenther/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Milan Guenther</a> is president of Intersection Group, and a co-founder of the consultancy Enterprise Design Associates and Teamenu, a digital workplace SAAS business. 12 years back, Milan launched a social software startup and designed a patented innovation for commercial flight decks. Today he works with enterprises of all shapes and sizes, to make them deliver, and useful to people. He's been working with enterprises like Google, SAP, Toyota, ThoughtWorks, OECD and the UN. His first book Intersection introduces this Enterprise Design approach, and he is co-organising the Intersection conference series since 2014. He is co-author of the book Enterprise Design Patterns and curator of EDGY, an Open Source tool for co-creating better enterprises, adopted by organisations around the globe.<a href="https://www.linkedin.com/in/ericletarte/" title="https://www.linkedin.com/in/ericletarte/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Eric Letarte</a> is co-founder of &friends, an Enterprise Design consultancy. Eric, with his rich background, has been professionally exploring the digital and innovation strategy landscapes for the past 25 years. Highly skilled at facilitating workshops since 2012, his conviction that the whole is greater than the sum of its parts resonates strongly with his expertise in enterprise design. He works with public or private sectors, from startups to multinationals. While Eric is also passionate about strategic foresight studies, he saves that topic for an expanded version of EDGY. Eric is based in Canada but works worldwide, online or in person.

Agenda

Registration & walk-in

Opening

Eva Deckers is Head of AI Center of Excellence at Catharina Hospital Eindhoven. In this presentation, Eva will strongly position the role of design to bring AI meaningfully in the hands of (healthcare) users. Her team applies several design methods in a healthcare setting to drive digital innovation. The combination of stakeholder mapping, metro mapping (a form of journey mapping) and service blueprints ensures implementation of digital solutions become more user focused and integrated. The why and how of data definition will be a key element of the talk.
She will position this practice also in the complex healthcare environment. What does it take to build up this competence and how does the team influence the current ways of working? The end of the talk will be a stronger statement on ‘why designers should be building AI’.

Getting AI in the hands of healthcare users (and how design is indispensable) 

Experience digital (in)accessibility. Cardan invites you to the experience square to experience different limitations in the digital world. This will teach you what it is like to use different digital resources with a disability. And how you can solve the most frequent accessibility problems.

Coffee break + Cardan accessibility experience square

Vincent Teeuwen is a Senior UX Designer at Schiphol Airport, specialising in optimising aircraft processes and developing real-time dashboards. Philip Kerbusch is senior data scientist at the Royal Schiphol Group’s Data & Analytics department. In this session, we’ll take you behind the scenes to show how we empower Gate Planners to make informed decisions through data-driven insights and decision-support tools. Airports are complex environments where critical decisions are continuously made.

Empowering Schiphol’s gateplanners to make complex decisions using data&design

Adam Tisza  is Automation, HF and UX Requirements Expert at EUROCONTROL. In this presentation, we will explore the intricate world of Air Traffic Control (ATC). A behind-the-scenes look at ATC operations will set the stage for a deeper discussion on the critical role of Human Factors and Cognitive Systems Engineering in ATC.
The presentation will focus on how ATC automation is designed with the human operator at the forefront, drawing valuable lessons from other sectors, ensuring that new technologies enhance user experience and operational effectiveness.
A highlight of the presentation will be an in-depth look at the LORD feature as a leading UX innovation in ATC, discussing its evolution, unique aspects, and potential future developments.
This presentation will offer valuable insights into the future of ATC automation, emphasising the importance of user-centred design in maintaining safety and improving efficiency in highly complex environments.

Beyond Pushing Tin: Human-Centred Automation in Air Traffic Control

Lunch break + Cardan accessibility experience square

Linda is a freelance design strategist. In many service organizations, the push for digital innovation has focused outward, toward customer-facing solutions. But behind the scenes, internal digital tools have often grown in a disjointed way, without a clear strategy. The result? An overwhelming array of platforms that don’t align with employee needs or organizational efficiency, driving up costs and creating a fragmented digital experience for staff.
This is where designers can make a difference. How do you assess which tools still add value? What should stay, go, or be reimagined? In this talk, I’ll explore a growing challenge that designers are uniquely equipped to tackle—and why your role in shaping these decisions is more crucial than ever.

Streamlining 80+ applications: from research and vision to operational reality

Instead of building your enterprise application portfolio from scratch or buying an off-the-shelf product and configuring it to your needs, there is a third way: using a low-code platform. Low-code platforms promise to deliver customer value faster than traditional approaches by simplifying IT complexity through drag-and-drop development. These highly opinionated platforms come with templates, reusable and configurable components, and a development environment for building and deploying entire applications and enterprise platforms that suit your business’s and users’ needs.
Alexander Zeh, Head of Design at low-code platform Mendix, will guide you and our panelists through an exploration of the role of UX in low-code platforms. The panelists are Ronnie van Doorn front-end developer at WeCatalyze, Eelco de Vries co-founder at Hakoona, Bianca Beerepoot low-code UX/UI consultant at Linkit, Boyke Dalmeijer design team lead at Rabobank and Eyal Oster CEO of WEM No-Code Platform.


Panel: The role of UX in low code projects

Tea break

Three speakers take the stage 10 min each.

Lightning talks

Giu Vicente is Director of User Experience at ServiceNow. In this talk, I will step back to examine the evolution of technology and its impact on our history. I will connect the progress of society with the development of technical possibilities, from the Stone Age to AI, providing a quick and intriguing perspective. Through this journey, we will explore the current significance of enterprise UX and consider how we, as the humans behind the technology, can adapt to AI as a powerful enabler rather than a magical creator. The talk will feature dynamic and engaging storytelling, provoking the audience to reflect on their own role in this new era.

The human in the loop: Understanding our past to design a better future

Milan is president of Intersection Group. Eric is co-founder of &friends, an Enterprise Design consultancy. 

Enterprise UX is about much more than designing internal apps. But how to build up impact on the enterprise itself, and address change as part of your design approach? This talk will delve into real-world applications of EDGY, an open-source tool designed to enable collaboration and build bridges in collaborative enterprise design. Through a set of case studies and firsthand experiences from Canada and Europe, we will explore how EDGY has been used to address UX challenges. We’ll touch upon: overcoming siloed design teams, addressing complex user needs, streamlining processes and measuring success. By sharing practical insights and lessons learned, this talk aims to inspire attendees to try out EDGY for their own Enterprise UX challenges.

EDGY: A Catalyst for Collaborative Enterprise UX

Closing remarks

Drinks

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Enterprise UX Conference 2024

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