Financial strength through Data Science

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Webinar topics: Cross-functional process optimisation, Data science, Streamlining, Touchless financial processing, Working capital strategy

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- Which role can Data Science play in optimizing your financial processes?

- How Data Science provides clear and efficient insights into, key financial optimization pitfalls and bottlenecks?

In today's business environment, finance functions are under increasing pressure to do more with less. One of the main goals of organizations is to free up cash from the balance sheet. To accomplish this, organizations need to create a solid working capital strategy to determine capital growth, cost reduction opportunities, improve services, and capture investment opportunities.

Applying technologies to finance processes is still in the early stages for many organizations, the CFO can lead the way to increased efficiency, insights, and business value over the long-term. A mistake often made is, starting with automating before streamlining end-to-end processes. With Data Science we are able to assess and optimize complete end-to-end financial processes from a bird’s eye view, which is cross functional, adds long-term value and insights, that go beyond the finance department.


The Accounts Payable department is where many organizations are struggling with slow processing, purchase order (PO) matching errors, contaminated and incomplete master data, inaccurate and lengthy closes, missed vendor discounts and penalties, limited control and visibility of processes etc. With the right streamlining practices and mix of technologies many problems can be solved simultaneously. The CFO needs to get in front of Digital Finance, proactively and systematically identify tasks and processes within the finance function that would benefit most from digitization.

LaNubia helps clients with a new type of analysis, dissecting process flows into a large number of detached tasks and assess how easily each task can be automated and which technology would be best suitable to perform that task. Solving day-to-day and long-term objectives by prioritizing cost reduction goals, error-prone manual challenges, and liquidity problems.


LaNubia uses advanced statistical Data Science methods to create insights based on benchmarking best practices, analyzing vast amounts of data, and detecting the activities in the process flows that cause bottlenecks.

In this webinar Rigo Selassa, CEO and Managing Director at LaNubia, has combined forces with Edelbert Martinus, Senior Network Architect at Aramco Europe and Adeline Odent, Sales Director BeNeLux at Esker, a cloud cash conversion platform provider.

The webinar is an interactive session where we will walk you through the ways both technology and process optimization can aid in relieving pain points, automating vendor management, using data analytics to find bottlenecks, scoping processes cross-functionally and streamlining best practices. Besides, we will share experiences of challenges faced during process optimization and provide insights how to align collaboration between IT and Business.

At the end of the webinar, you have learned more about:

- How finance departments can capitalize on lean process optimizations and data analytics

- What, when and how to consider automation technologies to truly capitalize on investments

- How the purchase order (PO) mismatch and legacy system problems can be tackled

- How to improve supplier relationships and free working capital

- What aspects should be considered when choosing technological solutions such as: cloud platforms, robotic process automation (RPA), and machine learning practices

- What other companies gained from process optimization technologies in terms of cost, time and effort reductions


Rigo Selassa , MBA is the Founder and CEO of LaNubia and is a seasoned Technology Management Professional. The last 15 years he has gained broad international experience working on global SAP implementation projects and leading business transformations in different industries like Healthcare, Utilities, Real Estate and Financial Services.

Adelin Odent is an experienced Business Development Manager at Esker with a demonstrated history of working in the computer software industry and skilled in Account Planning, Business Process, C-level Sales & negotiation, multi-lingual workspaces and Customer Relationship Management (CRM). Adelin is a strong sales professional with a bachelor’s degree in Business Administration (BBA) and international working/living experience.

Edelbert Martinus, MBA is a strategic and pragmatic thinker with an entrepreneurial and innovative mindset. Talented and passioned about optimizing business operations through the introduction of innovative technology and cultural transformations, Edelbert uses his business acumen to understand and or find out creative approaches to successfully guide organizations with the implementation of innovative strategies.


Founded in 2014, LaNubia strives to bridge the gap between IT and Business by understanding your industry requirements, analyzing the impact of technological advances on your organization, and implementing data-driven decision making, to build your success story from the core, to the top. Our name embodies our corporate strategy to create a global network of professionals working remotely and servicing our customers from anywhere in the world and at any-time.

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