GenAI & Creative Practices: Past, Present, Future

GenAI & Creative Practices: Past, Present, Future

Generative Artificial Intelligence (GenAI) is fundamentally reshaping our understanding of human-machine interactions. For the first time, machines can generate coherent text, create visually compelling images, produce short videos, and even complete unfinished musical compositions. The widespread adoption of this kind of AI is changing creative production and consumption, reigniting debates on the nature of creativity and its evolving trajectory. AI-driven prompting has introduced new opportunities, empowering individuals from diverse backgrounds—including those without technical expertise—to engage in creative processes in unprecedented ways. However, the rise of GenAI also raises pressing concerns, including job displacement, labour inequities, ethical dilemmas, and a huge concentration of computational resources in a few Big Tech companies.

Beyond traditional creative fields, GenAI is disrupting industries such as programming, education, and marketing. AI-assisted coding challenges the future of software development, while AI-generated research outputs call into question established academic practices. In education, conventional assessment methods such as essays are under scrutiny as AI tools can generate content with ease. Additionally, GenAI’s ability to produce persuasive marketing materials raises concerns about misinformation and digital manipulation. As generative models advance, they test our ability to trust digital media, making regulatory frameworks more critical than ever.

In the light of these developments and challenges, the GenAI & Creative Practices: Past, Present, and Future conference aims to gather together scholars, researchers, and practitioners from around the world to discuss:

1. Rethinking and Redoing Creative Practices in the Age of GenAI

2. Values & Creative Work

3. Scalable Responsible Generative AI and Creative Practices

4. The Future of Creative Work

5. The Political Economy of GenAI and Transformation of the Cultural Sector

6. Governance and Regulation of GenAI

Keynote speakers

Baptiste Caramiaux, Pei Sze Chow, Max Schich, Naureen Mahmood