PROGRAMME

13.30- 14.15 // Welcome with coffee & tea

14.15 Opening by moderators Dennis Straat (Vice-Mayor Zaanstad & Member Amsterdam Economic Board) and Audrie van Veen (European Strategic Advisor Amsterdam Economic Board)

14.20 Welcome by Ronald van Roeden, Dep. Permanent Representative of the Netherlands to the EU

14.30 Introduction Amsterdam Metropolitan Area: an innovative region by Udo Kock (Vice-Mayor Amsterdam, and Member Amsterdam Economic Board)

14.40 Research results: analysis of business models and upscaling of public private projects - Willem van Winden (Professor Knowledge Economy, Amsterdam University of Applied Sciences)

15.00 Europe and Upscaling - co-referent: Robert Schröder (Cabinet of Commissioner Moedas, Research & Innovation) - followed by interaction at audience tables

15.30 Coffee / Tea break

15.45 Circular Economy Ambitions from a regional and an entrepreneurial perspective – interview with John Nederstigt (Vice-Mayor of Haarlemmermeer and Amsterdam Economic Board Member for Circular Economy) and Ad van Vugt (Exter)

16.00 Digital Connectivity Ambitions from a regional and an entrepreneurial perspective – interview with Franc Weerwind (Mayor of Almere and Amsterdam Economic Board Member for Digital Connectivity) and Ivar Diekerhof (Wikihouse) - followed by interaction at audience tables

16.30 Panel discussion: how to combine regional and European policy for upscaling?
Anne-Marie Sassen (Digital Innovation Hubs, European Commission), Pirita Lindholm (Director ERRIN), Mikael Edelstam (Expert in Smart Sustainable Cities) and Udo Kock (Vice-Mayor Amsterdam)

17.00 Wrap-up by Nina Tellegen (Director Amsterdam Economic Board) and Dennis Straat (Alderman Zaanstad & Member Amsterdam Economic Board)

17.10 – 18.30 Networking reception with drinks & bites

An overview of all speakers you can find here

Amsterdam Metropolitan Area Stats

2017 | 33 municipalities in 1 Metropolitan area | Working on 5 Metropolitan Challenges | 2,4 million citizens | 180 nationalities | 19% NL GDP | 1,4 million jobs | 200.000 companies | 20+ knowledge institutes | EU Innovation Capital (iCapital) 2016-17 | #2 Digital City | AMS-IX among world’s largest internet exchanges| leading in circular economy transition |

Background: how to realise change by upscaling public-private innovation projects? ***make societal transitions happen ***

How can European and local government policy accelerate transitions such as the energy transition, aiming for a circular economy and more? Most transitions require collaboration in innovation projects with different stakeholders such as industry, government, knowledge institutes and citizens. Local and regional governments are playing a key role in both upscaling and reaching out to the European citizens. Nowadays in the EU we have learned how to roll-out technological solutions in demonstrations or living labs. Technology is no longer the main issue to address, we have to create real change. Change that will cause the transitions needed for our societal challenges. To do this, we have to scale up successful pilots from European cities and regions.
But how?

In our event on 18 October 2017, we aspire to lift more than a corner of the veil covering upscaling. We will present you scientific insights in upscaling of public-private cooperation based on research the Amsterdam University of Applied Sciences did on 12 projects in the Amsterdam region. For example: would it be a good idea to know more about the upscaling that you aim for before starting a pilot project? What will increase the success of upscaling, and what will prevent it?

We will illustrate the scientific insights with examples from our metropolitan region, within two of the Metropolitan Challenges our region is working on: Digital Connectivity and Circular Economy. We will explain the role of local and regional governments to sustain the development of business models and upscaling. The EU addresses upscaling of projects in various ways, such as the European Urban Agenda and innovation programmes. How can we make the best of local and EU actions that aim to stimulate upscaling and new business models? On this afternoon, we will discuss the insights with a panel of experts from EU and other European innovative regions. And with you!*

* We want the event to be as interactive as possible. From the moment of your registration until the drinks & bites after the event, please don’t hesitate to let us hear your ideas!

This event is organized by the Amsterdam Metropolitan Area and The Amsterdam Economic Board.