If my Grandmother Was an ECD

The Embassy of Dutch Creativity is the trade mission of the dutch creative industry during the international festival in Cannes. The objective of the Embassy-platform is to engage with global partners, talent, media and with each other. In 2024, the Embassy of Dutch Creativity will take place in a cozy cafe setting, creating an intimate and conducive environment for networking and collaboration.During the festival week from 17 – 21 June 2024, the Embassy of Dutch Creativity will be the place to meet fellow marketing and creative executives from all over the world. The Embassy of Dutch Creativity has restricted access. Entrance is only possible for international guests, as ambassadors or partners, with a personal invitation or with a valid ticket for one of the events hosted at the Embassy.

Embassy of Dutch Creativity

how to empower disruptive creative thinking by adding order and structure to the chaos required for breaking conventions

Embassy of Dutch Creativity,  24 Boulevard de la Croisette, 06400 Cannes, France

If My Grandmother was your ECD  how to empower disruptive creative thinking by adding order and structure to the chaos required for breaking conventions My dear late grandmother always said: “Ravid, it’s much easier to find what you are looking for when everything is organized and you know where to look”. She was of course referring to the chaos in my room, but the same principle can be said and applied about our mind! It is commonly agreed that outstanding innovative breakthrough ideas are those which break rules and manifest an unusual way of thinking. And that chaos can sometimes help rather than harm when aiming to achieve such ideas. However… one could look at the issue from a completely different perspective and notice that underneath the obvious surface, many celebrated innovative ideas in brand communications can be divided in into groups which… SHARE RECURRING PATTERNS OF THINKING. Patterns which when decoded and mastered, can paradoxically help break existing common molds so as to inspire new original thinking.In a nutshell… these recurring thinking patterns can teach us how to organize our chaos in a way which helps us understand where to look for disruptions.This session will reveal such patterns found in recent award-winning disruptive campaigns and will then show how to transform them into practical thinking tools which help direct the mind into specific fertile thinking grounds. My Grandmother would approve!Please note: this event is accessible for international (non Dutch) guests and partners &amp; ambassadors of the Embassy of Dutch Creativity only.

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If my Grandmother Was an ECD

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If my Grandmother Was an ECD

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