Impactful Expansion: Navigating the German (Retail) Market

The Hague&Partners|InnovationQuarter|ImpactCity

Join us on Sep 13 for 'Impactful Expansion: Navigating the German Market' & learn how to successfully expand your business to Germany.

The New Farm

Program: 16.00 - Drop-in16.30 - Navigating the German Market: Empowering Impact Brands for Success, Johanna Mager17.15 - Impactful German PR, Ruth van Doornik17.30 - Networking 18.30 - EndSESSION 1 - Navigating the German Market: Empowering Impact Brands for SuccessDuring this one-hour talk, you can expect to:1.	Gain a comprehensive understanding of the German retail market: Explore the nuances of the German retail landscape, including market dynamics, consumer trends, and the increasing demand for sustainable and impact-driven products in Germany.2.	Navigate the complexities of market expansion: Learn how to effectively navigate cultural differences, legal regulations, and competitive landscapes when expanding into the German market. This knowledge will help you optimize your market entry strategy and increase your chances of success.3.	Craft a tailored approach for impactful expansion: Explore various sales channels and distribution forms available in Germany. By understanding these options, you can determine the most suitable avenues for growth for your brand. Additionally, building relationships with local partners, distributors, and retailers will be emphasized as a crucial foundation for expansion.4.	Optimize your budget and spend wisely: Understand the importance of strategic budgeting and cost optimization for impact brands entering new markets. Discover practical tips and tricks for maximizing your resources while aligning your investments with your brand&#x27;s impact goals.Please note that due to the time constraint of one hour, we may not be able to delve deeply into every aspect of the German market. However, we will provide a solid foundation of knowledge and equip you with essential tools to navigate the market successfully.- About the speaker -Johanna Mager is a passionate market expansion coach specializing in impact and sustainable brands. She believes in collaborative guidance to help brands achieve their goals while making a positive impact. Johanna&#x27;s approach emphasizes finding the right balance between business objectives and values. By deeply understanding each brand&#x27;s unique qualities, target audience, and market dynamics, she identifies the most suitable sales channels and distribution forms. Her coaching style empowers brands to take ownership of their success, providing guidance, support, and expertise to unlock their full potential in new markets. With her insights and tailored plans, she helps brands make informed decisions and achieve success on their own terms.SESSION 2 - Impactful German PRDuring this talk, Ruth van Doornik will address the importance of PR to create brand awareness and how to catch the German audience (and journalists) through creative and impactful storytelling. How do you select and target the right media, for example? How do you build a catchy PR pitch? And how do you navigate through cultural differences? -﻿ About the speaker -Ruth van Doornik is a journalist and PR &amp; communication strategist with two decades of experience and an extensive network in Germany. She has written for renowned publications and press agencies such as Welt am Sonntag, Stern, Barbara, Apotheken Umschau, Cosmopolitan, dpa, among others, and was awarded the Journalism prize of the Deutsche Gesellschaft für Ernährung (DGE) for her article „Essen prägt&quot;.She has a passion for sustainability and knows exactly which stories trigger editors to help brands and agencies get more impact and visibility. Ruth sits at the intersection of news, business, culture and trends, and knows how to create the right topic at the right moment.As a communication expert she has supported mission-driven Dutch brands like Seepje, The Nice Company, Campspace, and Goboony to create awareness for their vision, services, and products in Germany and beyond. Together with her British colleague, she has recently won two Clio awards in the categories „Cause related” and „Cultural Experiences” for the PR for the campaign „Designed In Bangladesh. Made In Europe“ for the eco-footwear brand ekn.

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Impactful Expansion: Navigating the German (Retail) Market

More events from The Hague&Partners|InnovationQuarter|ImpactCity

Discover more events from The Hague&Partners|InnovationQuarter|ImpactCity, from Business to other experiences you might love.

Impactful Expansion: Navigating the German (Retail) Market

More events from The Hague&Partners|InnovationQuarter|ImpactCity

Discover more events from The Hague&Partners|InnovationQuarter|ImpactCity, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.