Let’s Touch Base ADVANCE: Marketing & Sales for the Relationship Economy

BASE

Build visibility, attract the right clients, and grow your business without losing what makes it yours.

Keizersgracht 62 64

The ADVANCED pillar at BASE is designed for entrepreneurs who are ready to move forward, but want to do it in a way that feels aligned, sustainable, and rooted in real relationships.Right now, many business owners are facing the same challenge: you're doing the work, showing up, but growth feels slower than it should, and it's not always clear why.This event is designed to help you understand what's really happening and what you can do about it.To explore this together, we've designed the evening as a space where learning and real conversation come together: a practical workshop and a fireside chat to give you both direction and the tools to move forward with clarity. <h2>Workshop: Attract Clients Through Webinars (with WebinarGeek)</h2>More than 80% of the entrepreneurs in our community say they need more leads.Webinars, when done right, can become one of the most effective ways to attract the right people, build trust at scale, and convert attention into clients.In this practical session, the team from WebinarGeek will walk you through:<ul><li>How to design webinars that attract the right audience</li><li>How to structure your content so it builds trust (not just attention)</li><li>How to turn attendees into clients through a natural, non-pushy process</li><li>How to follow up in a way that actually leads to conversations and conversions</li></ul>This is not about "doing more marketing", but about doing it in a smarter, more intentional way. <h2>Fireside Chat: When Growth Slows Down</h2>After the workshop, the conversation shifts.In this fireside chat, Veronica (founder of BASE and SPIN Ideas) will be interviewed by Lindsay Faller around a topic many entrepreneurs quietly struggle with:What do you do when your business is not failing, but it's not really growing either?When sales stagnate, motivation drops, and you're left questioning your next move.Together, they will explore:<ul><li>The hidden reasons behind business plateaus</li><li>The different paths you can take when growth slows down</li><li>How to recognise what's actually happening in your business</li><li>What it takes to move forward without forcing or burning out</li></ul>This is an honest conversation, grounded in real experience rather than theory. <h2>Networking</h2>Connection is at the heart of BASE.The evening closes with networking, where conversations continue beyond the stage. This is where ideas turn into collaborations, and where relationships start to grow.A glass of wine will be waiting, creating a relaxed space to connect, exchange ideas, and start meaningful conversations.Because business expands through trust, not transactions. <h2>In collaboration with</h2>This event is supported by <a href="https://www.webinargeek.com/?r=e008ebed25b57c437831" title="https://www.webinargeek.com/?r=e008ebed25b57c437831" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">WebinarGeek</a>, a platform helping businesses create meaningful webinar experiences that build trust and turn engagement into long-term client relationships.Their approach aligns closely with the relationship-driven way of growing a business that we explore at BASE.

Agenda

Welcome and networking 

Workshop: Attract Clients Through Webinars 

Fireside Chat: When Growth Slows Down

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Let’s Touch Base ADVANCE: Marketing & Sales for the Relationship Economy

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Let’s Touch Base ADVANCE: Marketing & Sales for the Relationship Economy

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