Living Wage & Income Lab - Marketing a Fair Product

Fairfood accelerates the change towards a sustainable food system. We develop innovative solutions that enable businesses to improve their responsible business practices. With the help of fair tech and together with key stakeholders, our mission is to only have fair food on our plates. This means that it is being produced by people who live a life in dignity, that the environment is respected during production and that everybody in the production chain profits both economically and socially.

Fairfood

Walking the sustainability talk with strategies based on fairness and inclusion

Living Wage & Income Lab

Developed in 2015 in partnership with the NGO Hivos, the lab is now part of Fairfood’s RECLAIM Sustainability! programme, a 5-year strategic partnership with the Dutch Ministry of Foreign Affairs to foster inclusive and sustainable value chains.

This Thursday 3PM, join our session with this link: <a href="https://us02web.zoom.us/j/86221428601" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://us02web.zoom.us/j/86221428601</a>The next session of the<a href="https://livingwagelab.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> Living Wage &amp; Income Lab </a>is coming, and this time we ask ourselves: How can your sustainability strategy succeed in addressing living wages and incomes, and how do you communicate the journey?To define the key ingredients of a successful marketing strategy for sustainable products, this cross-sectoral talk will have speakers from Fairphone, revolutionising the electronic market with smartphones built on inclusion; Bionext, bringing the perspective of decent wages and income from the organic market; Wakuli, using specialty coffee to lift farmers out of poverty; and Kumasi Drinks, who after a long road to making upcycled cocoa juice a thing in the Netherlands, started selling their products in Albert Heijn - meaning if you haven&#x27;t heard of it, you&#x27;ll likely be tasting one very soon!Are you joining us in person or online? June 2nd at 3pm (CEST) at the <a href="https://www.socialimpactfactory.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Utrecht Social Impact Factory</a>The programme will be divided into two moments:3:00-3:45 - Virtual session with presentations and Q&amp;A3:45-4:30 - In-person workshop with networking opportunitiesAs spaces are limited, make sure to save your seat <a href="https://forms.gle/gyXmHxmdm5dE7UsB8" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>! If you will be joining the Lab online, Eventbrite will keep you on the loop!Meet your speakers:- <a href="https://www.linkedin.com/in/micha%C3%ABl-wilde-22328b5/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Michaël Wilde</a>, Director of Bionext - <a href="https://www.linkedin.com/in/remco-kouwenhoven-6bb44020/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Remco Kouwenhoven</a>, Social Innovation Lead of Fairphone - <a href="https://www.linkedin.com/in/linda-klunder-759939b5/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Linda Klunder</a>, Co-founder of Kumasi Drinks-<a href="https://www.linkedin.com/in/lies-uljee-b5855228/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> Lies Uljee</a>, Chief Brand and Marketing of WakuliAre you new to the Lab?Developed in 2015 in partnership with the NGO Hivos, the <a href="https://fairfood.org/en/solutions-for-a-fair-supply-chain/living-wage-lab/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Living Wage &amp; Income Lab</a> is now exclusively being led by Fairfood. The goal of the Lab is providing you with the opportunity to work with other stakeholders, including companies, governments and knowledge institutes, on closing living wage and income gaps, and deep dive into different methods and tools. We discuss challenges and co-create solutions, and most importantly, you will be part of a unique space where you can easily find strategic partners.To get inspired for the next session, we recommend <a href="https://fairfood.org/en/resources/tonys-chocolonely-fairtrade-original-and-others-on-a-decent-income-for-farmers/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">watching</a> again our last session in which Tony’s Chocolonely, Eosta and Fairtrade Original discussed living wages and incomes strategies to accelerate a system change under the critical eyes from Oxfam.

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Living Wage & Income Lab - Marketing a Fair Product

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