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Living Wage & Income Lab - Marketing a Fair Product

Living Wage & Income Lab - Marketing a Fair Product

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Walking the sustainability talk with strategies based on fairness and inclusion

About this event

The next session of the Living Wage & Income Lab is coming, and this time we ask ourselves: How can your sustainability strategy succeed in addressing living wages and incomes, and how do you communicate the journey?

To define the key ingredients of a successful marketing strategy for sustainable products, this cross-sectoral talk will have speakers from Fairphone, revolutionising the electronic market with smartphones built on inclusion; Bionext, bringing the perspective of decent wages and income from the organic market; Wakuli, using specialty coffee to lift farmers out of poverty; and Kumasi Drinks, who after a long road to making upcycled cocoa juice a thing in the Netherlands, started selling their products in Albert Heijn - meaning if you haven't heard of it, you'll likely be tasting one very soon!

Save the date: June 2nd at 3pm (CEST) at the Utrecht Social Impact Factory. Of course, our virtual doors are also open in case you can't make it in person!

Roughly, the programme will be divided into two moments:

3:00-3:45 - Virtual session with presentations and Q&A

3:45-4:30 - In-person workshop with networking opportunities

As spaces are limited, make sure to save your seat here! If you can only join the Lab online, you can attend only the first part by registering in this page - Eventbrite will keep you on the loop!

Meet your speakers:

- Michaël Wilde, Director of Bionext

- Remco Kouwenhoven, Social Innovation Lead of Fairphone

- Linda Klunder, Co-founder of Kumasi Drinks

- Lies Uljee, Chief Brand and Marketing of Wakuli

Are you new to the Lab?

Developed in 2015 in partnership with the NGO Hivos, the Living Wage & Income Lab is now exclusively being led by Fairfood. The goal of the Lab is providing you with the opportunity to work with other stakeholders, including companies, governments and knowledge institutes, on closing living wage and income gaps, and deep dive into different methods and tools. We discuss challenges and co-create solutions, and most importantly, you will be part of a unique space where you can easily find strategic partners.

To get inspired for the next session, we recommend watching again our last session in which Tony’s Chocolonely, Eosta and Fairtrade Original discussed living wages and incomes strategies to accelerate a system change under the critical eyes from Oxfam.

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