💡 What is Masterclass - Critical User Need
Masterclass: Critical User Need is a 90-minute interactive session on user needs and how to combine data-driven insights with foresight.
AI is reshaping not just what customers value but also how that value is delivered. Go beyond surface-level insights to avoid missing real opportunities. Prioritize the needs that actually drive behavior. Recognize how they will evolve in the future before your competitors do.
😍 Who should attend
Product Managers, Designers, Founders, and Innovators who need to spot the next big move and act before the market does.
🎽 Your facilitators
- Krasi Bozhinkova, Founder and Strategy Director at Owtcome
- Ewald Schrap, Principal Program Manager at Microsoft
Krasi and Ewald have hustled in scrappy startups, turbocharged scale-ups, navigated corporate giants, and mentored fresh ideas in incubators. They've launched satellites, enterprise power tools, and everything in between, riding hype cycles, market crashes, and the mega-trends that reshaped entire industries. In short, they carry the scars and the playbooks, and they're here to share the lessons that stick.
👀 What you'llthey'reyou do
- Discuss a new approach to looking at user needs and why
- Identify hidden motivations and user frictions
- Select the right critical user need for product success
👍 You'll leave with
- A workbook to put the critical need framework to use the next day
- Fresh insights to work with user needs differently
- Practical tips to build more relevant products
Check out the detailed description of the event at www.bootcampseries.com.
💌 Contact
Email us at info@bootcampseries.com for any questions or if you are interested in having a fully tailored in-company session, dedicated to your team's context and challenges.
