Masterclass "Critical User Needs"

💡 What is Masterclass - Critical User Need

Masterclass: Critical User Need is a 90-minute interactive session on user needs and how to combine data-driven insights with foresight.

AI is reshaping not just what customers value but also how that value is delivered. Go beyond surface-level insights to avoid missing real opportunities. Prioritize the needs that actually drive behavior. Recognize how they will evolve in the future before your competitors do.

😍 Who should attend

Product Managers, Designers, Founders, and Innovators who need to spot the next big move and act before the market does.

🎽 Your facilitators

• Krasi Bozhinkova, Founder and Strategy Director @ Owtcome
• Ewald Schrap, Principal Program Manager @ Microsoft
• Marco Torrente, Service Designer @ youandyourcustomers

Krasi, Ewald, and Marco have hustled in scrappy startups, turbocharged scale-ups, navigated corporate giants, and mentored fresh ideas in incubators. They've launched satellites, enterprise power tools, apps, and everything in between, riding the hype cycles, market crashes, and mega-trends that have reshaped entire industries. In short, they carry the scars and the playbooks, and they're here to share the lessons that stick.

👀 What you'll do

• Discuss a new approach to looking at user needs and why
• Identify hidden motivations and user frictions
• Select the right critical user need for product success

👍 You'll leave with

• A workbook to put the critical need framework to use the next day
• Fresh insights to work with user needs differently
• Practical tips to build more relevant products

Check out the detailed description of the event at www.bootcampseries.com.

💌 Contact

Email us at info@bootcampseries.com for any questions or if you are interested in having a fully tailored in-company session, dedicated to your team's context and challenges.