Since the past year, the International Business School has had the pleasure of working intensively with Prof. Dr. Jongkun on a number of projects in which we have linked Dutch and Korean business, education and students. This collaboration resulted amongst others in this masterclass and we invite all interested parties (students and professors) to participate.

Jongkun Jun is a Professor of Marketing at Hankuk University of Foreign Studies in Yong-in, South Korea. He received his Ph.D. in Marketing from Seoul National University's School of Management in 2000. His research focuses on e-marketing, international marketing and SME's marketing. He has published articles in several scholarly journals including MIS Quarterly, Journal of Small Business Management, International Journal of Mobile Communications, International Marketing Review, Service Business and The Journal of Database Marketing. In his masterclass Prof. Dr. Jongkun will cover the following topics:

1. Korean economy: a comparison with European/Dutch economy; industry and trade characteristics

2. Cultural dimensions; introduction to business practices and ethics

3. Korean content industry; emerging Koran business innovations