Every story must contain a certain form of logic. Otherwise, you cannot follow it, transfer it, or apply it. Even in the ancient times, Aristoteles used narrative structures to transfer knowledge, building on three elements: ethos, logos and pathos. Stories for Change is a step-by-step method to apply these three elements to build a credible, logical and emotional storyline.

Stories for Change also provides guidance on how to develop an exponential mindset – the belief we can achieve things that can scarcely be imagined – by building an argument that supports your vision and desired change and translates this into a meaningful story that can be shared.

In this masterclass you will learn:

• how to create 'stories for change', or 'future scenarios'
• when and how to apply Stories for Change
• to build an argument to empower your desired future standpoint
• how to create a logical and compelling 8-step story, and what it does to an audience

For who is this masterclass

Experienced strategists, change facilitators, trainers, innovators, leaders of the pack, and those who are interested in how to use storytelling techniques to facilitate change.

Practicalities

• Includes drinks, snacks & lunch
• Bring your notebook, leave your laptop

About the instructor

For the last couple of years, Yvette Pasman has been challenging people to re-connect with each other and the changing world we live in, to be able to anticipate to change sooner and more meaningful, in various types of pressure-cooking settings and transformation programs.

She has has helped numerous organisations such as Shell, KPN, Telegraaf Media Group, Natuurmonumenten, Essent, Amsterdam UMC, Deloitte, the Municipality of Amsterdam, with co-creating future vision and innovation strategies, using the power of storytelling to drive change. She is an experienced teacher: from teaching students from the Amsterdam College about scenario planning to training executives about moonshot thinking and the power of questions.

Coming from over 13 years of experience working as a strategic planner in advertising, Yvette has seen many companies and their challenges. With this masterclass, she provides the opportunity to impact people to become facilitators of change themselves, with the means to create a more sustainable movement.

Need a reference?

Yvette has been learning people to co-create their Story for Change for many years. From board room to student, they all alike are compelled by the methodology and powerful results. Two recent shout-outs at LinkedIn from one of our recent masterclasses:

“Just had this amazing storytelling workshop as part of our Greenhouse opening festival! Thank you Yvette!” (Metin Caanen, Innovation Consultant, Lab Designer & Facilitator bij Deloitte)

“Amazing story telling workshop by Yvette Pasman (Maurice van den Oever – Consultant, Strategic & Reputation Risk bij Deloitte)

Not convinced yet? Please give us a call and we'll discuss your needs and questions, or refer you to other happy people ;-) Email hello@yvettepasman.com or call/text 06-42461750