New Year Energy

As consumer behaviour rapidly evolves, 2026 is shaping up to be a year where audiences seek more comfort, authenticity, and playful relief from the pressures of work and daily life. During this session, we will explore the key trends shaping next year’s digital landscape, including the emerging “childlike comfort culture,” the increasing dominance of animal-driven memes, the strategic use of contrast as a viral mechanic, and how brands can adapt their tone to remain relevant and relatable. We will also share practical examples, creative inspirations, and actionable insights tailored specifically for European brands looking to stay ahead. This presentation will equip your team with a clear understanding of what audiences will respond to in 2026, and how your brand can translate these trends into high-impact content.