NSFW Live: Game On!

WINK

This edition explores the cultural gravity around global sports events — from Olympics to World Cups and Roland Garros.

Overhoeksplein 21E

NSFW'Live (Nice Shit From WINK) is our quarterly gathering for curious minds. Each edition explores a different cultural phenomenon through the lens of experience, creativity and human behaviour. This time: GAME ON! Sport doesn't need experience. Sport is experience. From Olympics to World Cups and Roland Garros. A night about fandom, culture, identity, brands, belonging and the moments that bring millions of people together. Final players: Barbara Barend: Journalist, founder of HERA United, and one of the leading voices in Dutch sports media. Ryan Wolters: WINK's man on the ground at the FIFA World Cup FanFest in Atlanta, sharing lessons from one of the world's largest fan experiences. Maartje Mulder: Senior Creative Manager at WINK, designing culturally relevant experiences that connect brands with people through creativity. Floor Wesseling: Founder of Blood In Blood Out, on sports fashion, fan identity, and the FIFA × Budweiser collaboration. Olga Zegers: Senior Talent (Buyer) Manager at WINK, connecting brands with the talent and entertainment that elevate live experiences. Jamie Snoeck: Fashion photographer with a distinctive visual style, sharing his perspective on storytelling through imagery and culture. Valentino Brodkorb: Brand Partnerships Director at Provoke, building strategic collaborations between brands, rights holders, and cultural partners. Chris Fallon: Experiential marketing specialist with international experience creating large-scale brand activations across sport and entertainment. Hosted by Kerrie Finch. July 2 — 19:00 WINK HQ — A'DAM TowerThe lineup is complete, and we're ready to kick off. If you haven't secured your spot yet, now's the time.

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NSFW Live: Game On!

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NSFW Live: Game On!

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