This edition explores the cultural gravity around global sports events — from Olympics to World Cups and Roland Garros.
NSFW'Live (Nice Shit From WINK) is our quarterly gathering for curious minds.
Each edition explores a different cultural phenomenon through the lens of experience, creativity and human behaviour.
This time: GAME ON!
Sport doesn't need experience. Sport is experience.
From Olympics to World Cups and Roland Garros.
A night about fandom, culture, identity, brands, belonging and the moments that bring millions of people together.
Final players:
Barbara Barend: Journalist, founder of HERA United, and one of the leading voices in Dutch sports media.
Ryan Wolters: WINK's man on the ground at the FIFA World Cup FanFest in Atlanta, sharing lessons from one of the world's largest fan experiences.
Maartje Mulder: Senior Creative Manager at WINK, designing culturally relevant experiences that connect brands with people through creativity.
Floor Wesseling: Founder of Blood In Blood Out, on sports fashion, fan identity, and the FIFA × Budweiser collaboration.
Olga Zegers: Senior Talent (Buyer) Manager at WINK, connecting brands with the talent and entertainment that elevate live experiences.
Jamie Snoeck: Fashion photographer with a distinctive visual style, sharing his perspective on storytelling through imagery and culture.
Valentino Brodkorb: Brand Partnerships Director at Provoke, building strategic collaborations between brands, rights holders, and cultural partners.
Chris Fallon: Experiential marketing specialist with international experience creating large-scale brand activations across sport and entertainment.
Hosted by Kerrie Finch.
July 2 — 19:00
WINK HQ — A'DAM Tower
The lineup is complete, and we're ready to kick off.
If you haven't secured your spot yet, now's the time.
Good to know
Highlights
- 3 hours
- In person
Location
Overhoeksplein 21E
21E Overhoeksplein
1031 KS Amsterdam
How do you want to get there?
