€665.50 – €1,058.75

One-day Alliance Masterclass

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Increase the value of your alliances

Learn to apply the skills and tools that will help you to build and manage alliances and partnerships that will deliver value to your company.

In this one day Alliance Masterclass, you will:

  • Learn about Alliances & Partnerships and how to apply them to your business for increased results

  • Learn how the Alliance Lifecycle can be a guide in creating and managing healthy Alliances & Partnerships

  • Apply the learnings to your Alliances & Partnerships situations

  • Discover how to assess and select the right partner

  • Work through case studies to discover different solutions for your situation

  • Learn from, and network with, your classmates

  • Learn the essential roles in Alliances and Partnerships

  • Discover the key alliance success factors

This masterclass is based on the skills and competencies determined by the Association of Strategic Alliance Professionals (ASAP) as critical to the success of collaborative business relationships.

Peter delivered an outstanding session to our alliances team. Hisclass is thought provoking and has led to many positive changesin our approach. Highly recommend engaging with Peter if youwish to improve the performance of your business alliances. -- Andrew McLaughlin - Director of Alliances Asia Pacific and Japan at Micro Focus

Participant profile

The masterclass is designed for alliance and business managers, who are involved in the [decision making] process of creating and managing alliances. Previous participants included amongst others Directors and VP’s of Alliances, General Managers, Operation Managers, Alliance Managers, Marketing Managers and Business Owners.

The alliance masterclass benefits both alliance teams and professionals. The class provides you with practical tools and techniques to establish successful alliances and partnerships. Tools and techniques that you can start applying immediately after the class to increase the results of your alliances and partnerships. Additionally, the class helps to create one common language and way of working within your alliance teams.

Outline Alliance Masterclass

  • What are Alliances?

  • Alliance specific strategy

  • Partner analysis and selection

  • Building trust & creating value

  • Operational planning

  • Alliance structuring & Governance

  • Launching & Management

  • Transform, Innovate, Exit

This outline covers the alliance lifecycle; it allows room for discussion to dive deeper into those topics that are relevant to you. Throughout the day we will not only discuss tools and best practices but especially also culture and behavior, the so-called soft elements of alliances. We will integrate discussion of your actual alliances as much as possible.

Tools provided:

  • Glossary of Terms - Commonly used terms in alliance management.

  • Scenarios - The course is built around experiential scenario learning. We will review concepts and tools, and apply them to the scenarios and to your own situation.

  • Worksheets and templates - many tools are provided within the context of the masterclass materials.

  • eBooks:

    • The 4-step guide to successful partner selection

    • 25 tips for successful partnerships and alliances

    • Successful partnerships and strategic alliances

Very useful training – makes alliance managers of every level of experience think about how to do things better and with more systematic reflection. -- Michael Kaschke - Alliance Director Reckitt Benckiser


This Alliance Masterclass will be facilitated by Anoop Nathwani (UK) and Peter Simoons (NL).

Anoop Nathwani is a Senior Alliances and Partnerships professional, with over 20 years of professional experience in this area. He has extensive experience in developing and driving groundbreaking, transformational, innovative strategic business development initiatives through the establishment & development of global strategic alliances.

As an Executive Coach, specializing in Strategic Alliances, Peter Simoons works with business and alliance leaders from international organizations to help them consistently improve their success with strategic alliances. Previous engagements of Peter include the restructuring of failing partnerships, setting up new partnerships, facilitating Alliance Masterclasses, and coaching business and alliance leaders.

Think about whether you really have set yourself up for success with your alliances. Do all stakeholders follow a clearly defined path? This workshop helps a lot to professionalize the Alliances team and create a common framework for everybody to use. -- Tobias Nittel - Director Alliances SAS Institute

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