Panel discussion: Design that works

Explore what makes design actually work through a panel discussion with real insights from experienced speakers

Great design is not just about making products look beautiful — it’s about solving problems, improving experiences, and helping businesses grow.

Join TechConnect for a panel discussion with designers, product thinkers, and tech professionals about the role of design in modern B2B and technology companies.

Together, we’ll explore how design impacts:

• Product adoption and user experience
• Customer trust and brand perception
• Product strategy and business growth
• Collaboration between design, product, and engineering teams
• AI-driven product experiences and interfaces

This discussion will focus on practical experience, real projects, and honest lessons learned from working in startups, SaaS, and technology environments.

Topics include:

• Designing products that users actually understand
• UX mistakes companies often make
• Balancing business goals with user needs
• Design systems and scaling products
• The role of AI in product and UX design
• Collaboration challenges between designers, developers, and product teams