Welcome to the panel discussion: Inside Fashion’s Mind: Choices, Behaviours & Branding
Fashion is more than fabric, design, and style: it's psychology and Slow Fashion Movement is organising this powerful conversation that explores how our minds shape fashion choices, and how brands strategically tap into psychology to drive desire, loyalty, and consumption.
We’ll dive into the emotions, identity, and values behind what we wear- and how marketing tactics, cultural narratives, and social pressures influence both consumer and brand behaviour. From the rise of conscious consumerism to the psychology behind fast fashion addiction, this discussion will unpack it all.
About the Event
This interactive session brings together insights from psychology, sustainability, and global advocacy. It aims to spark critical thinking and inspire meaningful action toward a more ethical and mindful fashion system.
About the Panelists
Dr. Carolyn Mair
Chartered Psychologist | Author of The Psychology of Fashion
An award-winning academic and fashion consultant, Dr. Mair pioneered the field of fashion psychology at the London College of Fashion. Her work explores how psychological principles shape consumer behaviour and brand strategy, and her influential book has been translated into six languages.
Connect: @Dr.CarolynMair
Puja
Movement Builder | Campaign Organizer | Sustainability Advocate
Puja is a powerful voice from the Global South, known for her work at the intersection of fashion, climate, and justice. Through campaigns and grassroots mobilisation, she advocates for systemic change by centering the lived experiences of those most impacted by the fashion industry and the climate crisis.
Connect: @PujaMj
Lizzie Mudri
Behavior-Based Fashion Stylist | Social Worker
Lizzie Mudri is a personal stylist and licensed social worker who combines fashion with psychology to help individuals align their style with their values and identity. Trained at the Australian Styling Institute and mentored by Dr. Carolyn Mair, Lizzie offers virtual sessions through Fashion Conscious Curator, using behavioral science to guide wardrobe choices and self-expression. She also brings this approach into retail, advocating for more mindful and personalized customer experiences.
Connect: @LizzieMudri
Why You Should Join
- Learn how brands use psychology-based marketing to shape consumer choices
- Understand how emotions, identity, and habits influence what we wear and why we shop
- Explore the psychological drivers of overconsumption and their impact on sustainability
- Engage in a global conversation that centers ethics, justice, and voices from the Global South
