Planning a Content Campaign
Event Information
Event description
Learn how to plan a content campaign, from audience research and distribution flows to KPIs and ROI calculation.
About this Event
Course content
During this training session, you'll learn how to create a content campaign from scratch.
We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content campaign ready for launching!
Topics covered:
- Campaign objective
- Target audiences
- Key messages
- Channels and campaign landscape
- Content flow
- Automation tools
- KPIs and performance
Looking forward to meeting you!
