Pretotyping Techniques: Testing Ideas Faster & Smarter

Amsterdam Institute for Advanced Metropolitan Solutions (AMS Institute) is a collaboration between Massachusetts Institute of Technology, Wageningen University & Research, Delft University of Technology, the City of Amsterdam.Launched in 2013, AMS Institute is a young public-private institute based in Amsterdam. Situated at the nexus between industry, government and academia, our mission is to free intelligence from its ivory tower and let it out into the world where it can do something useful.Aiming to solve problems in metropolitan areas, we combine brainpower, data and knowledge from the fields of design, planning, life sciences, engineering, physics, mathematics, information technology and social sciences. Through facilitating and initiating (research)projects that ‘fix’ things we create practical solutions, products, businesses activity and workable plans that benefit urban progress.

AMS Institute for Advanced Metropolitan Solutions

Join our free workshop to learn how to minimize business risks by innovating smarter &amp; faster through pretotyping techniques!

AMS Institute

<h3>Welcome To Our Open Entrepreneurship Events</h3><a href="https://www.ams-institute.org/entrepreneurship/" title="https://www.ams-institute.org/entrepreneurship/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">AMS Institute</a> is excited to announce the third of many exclusive online workshops &amp; masterclasses aimed at offering zero-cost / high-value, practical knowledge to first-time entrepreneurs and innovation professionals.Join us on June 11th for a workshop led by <a href="https://www.linkedin.com/in/hpanahi/#/" title="https://www.linkedin.com/in/hpanahi/#/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Hesam Panahi</a>, director of strategic initiatives and startup programs at Rice University's <a href="https://entrepreneurship.rice.edu/" title="https://entrepreneurship.rice.edu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Liu Idea Lab for Innovation and Entrepreneurship</a>, to discover how pretotyping (no, that’s not a typo :) can help you test your ideas faster and smarter, so that you can minimize the risk of building something no one wants!Whether you're a seasoned entrepreneur with a running business or someone who is exploring the possibility of working on an idea, you'll walk away with a methodology to structure your own pretotypes and put them to the test. <h3>About the workshop</h3>Most new products and businesses fail - even if competently executed.In this interactive workshop, we'll focus on pretotyping, a methodology developed by Alberto Savoia as part of his work at Google, Stanford, and companies ranging from small startups to multinational organizations. Hesam has applied this methodology in his work with hundrends of students, startups, and entrepreneurs at Rice University so far, enabling them to rapidly validate their ideas and pivot quickly based on real-world feedback, thus increasing their chances of future success in highly competitive markets.In this hands-on workshop Hesam will explore the key aspects of pretotyping, show you how it is different from prototyping, share examples of pretotyping techniques, and offer ways that you can leverage pretotyping in your work. He'll focus on best practices for testing out new ideas with little to no resources and making sure you're building the right it before you build it. <h3>Workshop structure:</h3><ul><li>Why pretotype and how can pretotyping help me?: An introduction to pretotyping, collecting valuable data to get "skin in the game", pretotyping examples and techniques you can use.</li><li>Try it: Get to work with a hands on exercise to take a new idea &amp; come up with ways to pretotype it.</li><li>Debrief and Q&A: Group discussion, debrief, and Q&A.</li></ul> <h3>Register Now!</h3>Join us on June 11th to discover how to test your ideas effectively and ensure you’re investing in the right projects.Reserve your spot now by securing your free ticket!

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