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Re-imagine Retail Seminar at Dutch Design Week 2018

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Microlab

400 Kastanjelaan

5616 LZ Eindhoven

Netherlands

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Re-imagine Retail Seminar; The future of retail is about making new friends.
Part of the official Dutch Design Week 2018 program ‘If Not Us Then Who?’

For the first time the city of Eindhoven is reaching out to retailers and brands during the annual international festival Dutch Design Week. Connect with Technology, Design and Knowledge on Strijp-S. Embrace the future and make new friends to boost your thirst for creativity and need for innovation.

SOLD OUT. The participation fee for retailers and brands is € 99,-. Included with the conference registration is an unlimited access to all DDW locations during the DDW18 event, lunch, drinks and workshops. Retailers & brands only.


MORNING PROGRAM 9.30AM till 12.00PM

9.30AM Welcome
at the conference venue Microlab, home to almost 500 makers, creators and innovators. Enjoy refreshments and meet students who represent Generation Z. Experience work of young designers and tech startups. Start sharing your thoughts on the challenges that lie ahead for your business. You can join the guided tour of the Microlab building by founders Luuk and Rik Visser.

11AM Official opening
Co-host and chairman Rupert Parker Brady of Retaildenkers kicks off the seminar ‘Re-Imagining Retail’. He chats with Edwin Schenk, chief business officer Dutch Design Foundation and Monique List-de Roos, alderman at gemeente Eindhoven, responsible for mobility, culture, design, city centre and citymarketing.

Build ecosystems
Peter Kentie, managing director of Eindhoven 365, is an award winning city marketer. He will make the case for strong collaborations which lead to a miraculous ecosystem that enhances business opportunities and leverages growth.

How to think outside the box
An inspiring story by Design Academy alumna Mirjam de Bruijn, who will try to stimulate your brain how unconventional thinking can help brands and retailers move forward.

LUNCH TIME 12.00-13.00PM
Feed the dialogue: meet, listen, interact, exchange and compare.

AFTERNOON PROGRAM 13.00 till 17.30PM

13.00PM Meet the educational partners
Rupert talks to representatives of the three leading knowledge institutions in Eindhoven: Design Academy Eindhoven, Eindhoven University of Technology and Fontys University of Applied Sciences. What do they have in store for future and how do they prepare their students and alumni?

13.30PM Break-out sessions
Choose and participate in one of three workshops of 60 minutes each: Circularity, Digital Transformation and the Power of Diversity.

Expert moderators will guide the sessions. Bright minds and creatives will join to stimulate the conversation. Harvest new insights and think about serious solutions and fresh ideas.

14.30PM Sample the Dutch Design Week 2018
You have 60 minutes to go outside and discover the exhibitions and activities of DDW18 which are being held on Strijp S. Studentes will guide you to the main exhibition venue Klokgebouw and to the What if Lab, hosted by Dutch railway company NS. Here Evelien ten Elsen (NS Klantinnovatie & Strategie) will talk about the brand’s objectives to collaborate with designers.

15.30PM Tea break

15.45PM How to merge different disciplines
After the tea break artist, technologist and philosopher dr. Koert van Mensvoort will deep dive during 45 minutes in the latest insights from the Next Nature research – a higly inspiring Dutch initiative that explores and describes how our understanding of nature is changing. NextNature is the nature made by humans, that is more than ever wild and unpredictable.

16.30PM Sharing dilemma’s and challenges
A discussion with topmanagers from the industry and the three educational partners. What is their view about consumers? What kind of cultural shifts are needed? Confirmed panelists are Hanneke Faber*, president Unilever Europe and Victoria Martinez*, Global Marketing Manager at Shapeways (3D printing).

17.00PM Be amazed
The final speaker is one of Eindhoven’s most famous designers. Design Academy alumnus Dave Hakkens and his worldwide community of creatives are busy making a better world. Five years in the making, the 4th edition of ‘Precious Plastic’ is executed in the VDMA-building in Eindhoven centre. What can retailers and brands learn? How can the (business) world become futureproof?

WRA-UP AND A TOAST 17.25 till 18.30PM
Rupert rounds up the day and thanks all the participants, speakers and sponsors of the 1st edition of the Re-imagine Retail seminar.

17.30PM Drinks and bites
A toast to the future with colleagues, fellow retailers and new friends. Enjoy a splendid view of the city of lights on the rooftopbar of Microlab. Feel free to join the afterparty on Strijp S and further.

Notice: the program can be subject to * changes.

Date and Time

Location

Microlab

400 Kastanjelaan

5616 LZ Eindhoven

Netherlands

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