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LinkedIn Video Marketing Event 2018

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Datum en tijd

Locatie

Locatie

Rembrandttoren

1 Amstelplein

1096 HA Amsterdam

Netherlands

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Beschrijving van het evenement

Beschrijving

On Thursday March 22, 2018 we cordially invite you to the LinkedIn B2B Video Marketing Event 2018 at LinkedIn's Headquarters in the Rembrandttower, Amsterdam.

This session is exclusively organized for key clients of LinkedIn that want to learn all about professional video marketing and help them target, reach and engage their professonal audiences though video on social channels.

A recent survey shows that 90% of organizations feel that video marketing is becoming more important, and even 93% indicate that they take video creation in-house in some form. A great momentum indeed to organize an inspiration event around this theme.

The following speakers will welcome you and introduce you to the world of B2B Video

Welcome and Introduction LinkedIn Video

- Bastian Verhulst | Account Director Tech & Telco, LinkedIn Marketing Solutions -

Every day millions of LinkedIn members interact with their (net)work, career and interests. We have countless examples of how these interactions help professionals become more productive and successful. With this in mind, we will soon add LinkedIn Sponsored Video (end of March 2018) as an opportunity to reach, engage and convert yourt relevant target groups. In this kick-off , Bastian will share the results of the pilot that we ran over the past six months and gives a demo of the Video Analytics that will become available.

How do you nurture your business audiences with Video content?

- Martine Meijburg | Co-founder and CEO of Second Degree -

There are different types of B2B video that marketers can utilizie successfully. But what type of B2B video should you produce? As is often the case, the 'which' usually depends on the 'why'. Second Degree looks at different forms of B2B video marketing and shares when, where and what videos you should present to target groups in the different phases of the funnel to successfully nurture prospects.

Next level B2B video marketing

- Charlotte Broekman | Manager Content & communication B2B VodafoneZiggo -

VodafoneZiggo is already a leading name in B2B Video Marketing. Several nominations, including those for Best B2B Content at the 2017 CMA International Content Marketing Awards in London show that the quality of VodafoneZiggo's video content is recognized by many as best in class. In this session Charlotte will share hands-on about the why, how what of the creation of B2B video marketing campaigns and the real value it has within the marketing strategy of the VodafoneZiggo brand.

Effective Business Vlogging

- Pelpina Trip | "Video geek" | Author of the book 'Video Marketing in 60 minutes'

Pelpina is a very active video marketing trainer, speaker, consultant, video producer, in short: VIDEO GEEK! She is the author of the book 'video marketing in 60 minutes' and will show you how to effectively use video and vlog business.

The full program will be in Dutch and run from 08.30 - 12.00 and we will kick off the day with a light breakfast. As the number of seats are limited please make sure you reserve yours now!

Look forward to see you on March 22!

Marcel Molenaar - Country Manager LinkedIn

ps this is a private event for selected key clients only. If you feel you should be part of the RSVP list, pls send a connection request accompanied with the words Video Marketing in the invitational field.

Delen met vrienden

Datum en tijd

Locatie

Rembrandttoren

1 Amstelplein

1096 HA Amsterdam

Netherlands

Kaart bekijken

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