Leading European football organizations, including UEFA, Royal Netherlands Football Association, City Football Group, AFC Ajax, and the Johan Cruijff ArenA, have joined forces to tackle the challenges this global pandemic brings for football.

Through Reimagine Football, we have challenged companies worldwide, ranging from start-ups to big corporates to come with smart innovations to reimagine football in the context of COVID-19: How to keep fans engaged while they cannot visit football stadiums, how to create a safe and engaging environment for fans, players and other personnel in the stadiums and how to enable youth and amateurs to keep playing and enjoying football.

For 7 weeks we hosted an active open innovation platform, which resulted in 329 solutions from 38 countries. The solution providers had over 1100 online interactions with football experts, gaining valuable feedback in the process. Now the most promising solutions will be pitching during the Virtual Finals Event on the 10th of September 2020, where collaborations will be shaped.

We look forward to introduce you to the innovative solutions that the members of the Football Innovation Platform have selected.

Our focus from the start has been to cooperate with the broader football community and beyond to find solutions and best practices for the benefit of fans, players, broadcasters, clubs, venues, leagues and associations. That is why we want to offer everyone the chance to see the finalists up close. On this page you can purchase your ticket for the Virtual Finals Event, interact with the other participants and identify innovations that can bring your company forward. The agenda for the event:

The program

14:00 - 14:15 Kick-off by the Football Innovation Platform

14:15 – 14:20 Explanation of the programme

14:20 – 16:00 Virtual pitch sessions finalists Reimagine Football

16:00 – 16:15 Break – Jury deliberation

16:15 - 16:45 Announcement of award winners and wrap-up

17:00 – 17:30 Matchmaking and virtual drinks

We have limited tickets for the event, so secure your ticket now!