Name: Scaling Through Partners: How Indirect Sales Accelerate B2B Growth
Start: 2026-02-18T18:00:00+01:00
End: 2026-02-18T21:00:00+01:00
Location: Innovally

Scaling Through Partners: How Indirect Sales Accelerate B2B Growth

Why Join TechConnect?Engage with Peers: Connect with diverse professionals in sales, marketing, and product management roles.Learn & Grow: Gain actionable insights through expert-led presentations on relevant industry topics.Expand Your Network: Meet like-minded individuals to exchange ideas and explore potential collaborations.Local & Convenient: Events hosted in Almere city centerEvent FormatWhat to Expect:A 1-hour presentation by a leading industry expert on a specific topic.Informal networking session to discuss ideas, share challenges, and make meaningful connections.When: Every 3rd Wednesday of the month, 18:00–20:30.Where: Almere (city center)Who Should Attend?Sales, marketing, partnerships, and product professionals from startups, scale-ups, and corporate organizations who are eager to:Stay updated on the latest industry trends.Share knowledge and experiences with peers.Foster collaborations to drive professional and business growth

TechConnect | Almere Tech Community

This session is highly relevant for sales leaders, founders, GTM managers, partnership managers, and product leaders working in B2B tech.

Innovally

As B2B companies scale, direct sales alone is often not enough. Resellers, distributors, cloud marketplaces, and strategic partners play a critical role in accelerating growth, entering new markets, and increasing deal velocity.In this TechConnect panel discussion, experienced sales and go-to-market leaders will share real-world insights on how indirect sales and partner-led growth models work in practice - what scales well, what breaks, and how to build successful partner ecosystems.We'll explore:<ul><li>When indirect sales makes sense (and when it doesn’t)</li><li>How to build and enable strong reseller and partner networks</li><li>Common mistakes in partner-led growth</li><li>The role of cloud providers, consultancies, and ISV partnerships</li><li>How indirect sales supports international expansion and enterprise deals</li></ul>This session is highly relevant for sales leaders, founders, GTM managers, partnership managers, and product leaders working in B2B tech.Panel Speakers<a href="https://www.linkedin.com/in/denys-golovatiuk-6a86b843/overlay/about-this-profile/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BwHx9zxNZR4meCKGZVMCn0Q%3D%3D" title="https://www.linkedin.com/in/denys-golovatiuk-6a86b843/overlay/about-this-profile/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BwHx9zxNZR4meCKGZVMCn0Q%3D%3D" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Denys Golovatiuk</a> - Senior Sales Leader – Digital Business, Northern Europe, CloudflareFormer AWS Startups Sales Leader for Nordics, Benelux &amp; Baltics. Denys brings deep experience in scaling cloud and SaaS businesses through partner ecosystems and enterprise channels.<a href="https://www.linkedin.com/in/andreea-mares/overlay/about-this-profile/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3B5H8km%2BSTT0iq94tJeB8%2BkQ%3D%3D" title="https://www.linkedin.com/in/andreea-mares/overlay/about-this-profile/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3B5H8km%2BSTT0iq94tJeB8%2BkQ%3D%3D" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Andreea-Ioana Mares</a> - Head of Go-To-Market, YourBIFormer Senior Partner Development Manager at Microsoft (ISV). Andreea has extensive experience building and scaling partner programs, ISV ecosystems, and co-selling models.<a href="https://www.linkedin.com/in/mykhaylo-khrystenko/overlay/about-this-profile/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BxeR1itLVTd%2BUZ7P%2BO8uoJg%3D%3D" title="https://www.linkedin.com/in/mykhaylo-khrystenko/overlay/about-this-profile/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BxeR1itLVTd%2BUZ7P%2BO8uoJg%3D%3D" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Mykhaylo Khrystenko</a> - Cyber | Cloud &amp; Emerging Technologies Lead | Director, DeloitteMykhaylo works closely with enterprises and technology partners on cloud, cybersecurity, and emerging tech strategies, offering a consulting and ecosystem perspective on partner-led growth.Moderator:<a href="https://www.linkedin.com/in/uliana-krainska/" title="https://www.linkedin.com/in/uliana-krainska/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Uliana Matyashovska</a> - Founder of TechConnect Almere, GTM &amp; growth strategist.Event Agenda17:45 – Doors open &amp; welcome drinks18:00 – TechConnect introduction18:15 – Opening words by <a href="https://www.linkedin.com/in/uliana-krainska/" title="https://www.linkedin.com/in/uliana-krainska/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Uliana Matyashovska</a>18:30 – Panel discussion19:30 – Networking &amp; drinksWhy Attend?<ul><li>Learn from leaders who have built and scaled indirect sales models globally</li><li>Understand how partners accelerate enterprise and international growth</li><li>Exchange insights with peers working in sales, GTM, and partnerships</li><li>Connect with the local tech and business community in Almere</li></ul>🚗 Parking Information 1) Closest parking (paid): <a href="https://www.google.com/url?q=https://maps.app.goo.gl/Y85MbFmfXCBhhNaB7&amp;sa=D&amp;source=calendar&amp;ust=1771753662742775&amp;usg=AOvVaw2tyySJkOlPokQeXJR_1oN0" title="https://www.google.com/url?q=https://maps.app.goo.gl/Y85MbFmfXCBhhNaB7&amp;sa=D&amp;source=calendar&amp;ust=1771753662742775&amp;usg=AOvVaw2tyySJkOlPokQeXJR_1oN0" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> https://maps.app.goo.gl/Y85MbFmfXCBhhNaB7 </a>Start fee: €0.25 Then: €3.15 per hour Max per day: €14.90 2) Parking after the canal (more affordable option): <a href="https://www.google.com/url?q=https://maps.app.goo.gl/ZsvhMyuJus9JTT4j8&amp;sa=D&amp;source=calendar&amp;ust=1771753662742775&amp;usg=AOvVaw2OUAGC5nvV1gmPGMSy_RDg" title="https://www.google.com/url?q=https://maps.app.goo.gl/ZsvhMyuJus9JTT4j8&amp;sa=D&amp;source=calendar&amp;ust=1771753662742775&amp;usg=AOvVaw2OUAGC5nvV1gmPGMSy_RDg" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> https://maps.app.goo.gl/ZsvhMyuJus9JTT4j8</a> Opening hours: Mon - Wed: 09:00 - 22:00 First 60 minutes: Free After that: €1.40 per hour Max per day: €7.20

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Scaling Through Partners: How Indirect Sales Accelerate B2B Growth

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