SEO Under Pressure: Agency–Client Dynamics in Strategic Projects

Join us on June 3rd from 6:00pm at iO for another inspiring in-person only Amsterdam SEO Meetup.

We want this month’s edition to cover the topic of SEO Under Pressure: Agency–Client Dynamics in Strategic Projects:

• What really makes SEO collaborations succeed when the pressure’s on?
• Whether it’s a full-scale migration, a major redesign, or another critical digital shift—projects of strategic importance require more than solid SEO knowledge. They demand trust, timing, communication, and clarity between internal teams and external partners.
• At this meetup, we’ll go behind the brief to explore what works (and what doesn’t) when agencies and in-house teams collaborate on high-impact SEO projects. Expect candid stories, actionable insights, and a bit of creative role reversal.

🎯 This event is for:
Digital leads, SEO managers, growth and product stakeholders, seo consultants, agencies - anyone leading or collaborating on large-scale SEO efforts where the stakes are real and results matter.

About the speakers

• Clarissa Filius, Domain Lead SEO at iO. She will share a behind-the-scenes case study from a complex SEO project, what made it work, and what went not-so-well.

Panel experts

• Ben Saren, Chief Marketing Officer at In Parallel
• Thomas Aufresne, Interactive Developer

Agenda

• 6:00 PM: Doors open
• 6:30 PM: Intro about the meetup by Baba
• 6:35 PM: Intro about iO
• 6:45 PM: “We Thought Someone Else Was Doing That”: SEO Migration Failures in Collaboration by Clarissa Filius
• 7:15PM: Break
• 7:20 PM: Panel discussion
• 8:00 PM: Networking and drinks
• Around 9:30 PM: Closing

Note: agenda might evolve slightly in the coming days, but these are the rough lines.

Location:
iO
Spaklerweg 52, 1114 AE Amsterdam

Don’t miss out on this incredible opportunity to grow your network and gain new invaluable insights from inspiring professionals. Register now to secure your spot!

For this meetup we have a Pay What You Like approach in place.

We want to keep bringing you insane value, helping you learn, connect, and grow—all while keeping this meetup as open and accessible as possible. Instead of setting a fixed ticket price (which we never want to do), your contribution helps us cover venue and borrel costs so we can keep running these events in a Pay What You Like manner.
If you’ve gotten value from this meetup, this is a way to help keep it going. Let’s make it happen together!

Important: this is an in-person only event. There will be no recording. The goal is to connect, in-person, and discuss common challenges, ideas, cases, and have a good time. If you want answers, or you have questions: come and join us! 😃

Share this event with your colleagues and fellow SEO enthusiasts. Let’s come together to learn, network, and drive our SEO skills to new heights!