So… What Is It That You Actually Do?

A practical take on storytelling for entrepreneurs - Profile Studio Business Club February Edition

Many entrepreneurs do meaningful, high-quality work and still struggle with one simple thing: explaining what they do in a way that people immediately understand.

This February edition of the Profile Studio Business Club is about business storytelling, not as a marketing trick, but as a tool for clarity. When your story is clear, conversations feel easier, your message feels calmer, and people can decide faster whether you are the right fit.

This session is designed for entrepreneurs who don’t want to oversell, overshare, or follow loud marketing formulas. Instead, we’ll focus on how to structure your message so it makes sense to your audience and feels natural to you.

We’ll look at how clarity reduces hesitation, why your client should always be at the center of the story, and how your visuals quietly support or undermine the message you’re sending across LinkedIn, your website, and other touchpoints.

What we’ll cover:

• Why good work often goes unchosen when the story is unclear
• How to tell what you do without jargon or long explanations
• How to position yourself as a guide, not the hero
• How visuals reinforce your story before a single word is read
• How to repeat your message consistently without feeling boring

This is a focused, thoughtful working session with space for reflection, discussion, and practical refinement.

🎟 Only 8 spots available – Reserve your spot early!

What You’ll Walk Away With:

📝 A clearer way to explain what you do and who it’s for

💡One simplified core story you can reuse across platforms

✨More confidence in repeating your message without overthinking

🤝Practical insight from a small group of fellow entrepreneurs

Who Should Attend?

✔️ Entrepreneurs, coaches, therapists, consultants, and independent practitioners

✔️ Business owners who feel their work is hard to explain

✔️ Professionals who want clarity without hype

✔️ Anyone who wants their message to feel calm, human, and solid

We keep the table intentionally small with 8 seats, so there’s time for real conversation and personal input.

🗓 Date and Time: Feb. 12th, 6.30PM

📍 Location: Profile Studio, Frederikstraat 481, the Hague, the Netherlands

🎟 Only 8 spots available – book early!

You don’t need better words, you need a clearer story. Join us in February and simplify the way you tell your business story.