Question 1

1. Who can attend Alpha Day?

Accepted Answer

Anyone interested in photography, videography, or Sony Imaging products is welcome! Whether you're a beginner, a seasoned professional, or just curious about Sony Alpha gear, the event is designed to inspire and connect creators of all levels.

Question 2

2. Do I need to own Sony gear to participate?

Accepted Answer

No, you don’t! We welcome all camera enthusiasts. In fact, you'll have the opportunity to try out Sony cameras and lenses during the event.

Question 3

3. Will there be hands-on experiences with Sony gear?

Accepted Answer

Yes! There will be dedicated touch & try zones where you can test the latest Sony cameras and lenses, plus expert-led sessions on how to get the most from your gear.

Question 4

4. Is registration required?

Accepted Answer

Yes, registration is required. Spots are limited, so we recommend registering early to secure your place. Check our official event page for details.

Question 5

5. Why is there an entrance fee of €20 this year?

Accepted Answer

Alpha Day 2025 is not just bigger and better: we have more inspiring talks, hands-on workshops, and networking possibilities. Your ticket includes 6 tokens for food or drinks during the event.

Question 6

6. Can I bring my own camera and lenses?

Accepted Answer

Definitely. Bring your gear along, we encourage it! Some sessions may include shooting activities where you can practice with your own setup or try Sony gear.

Sony Alpha Day 2025

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Sony Alpha Day 2025

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