Sustainable Digital Marketing: Balancing Growth with Responsibility

About the event
Marketing is about growth, more traffic, more engagement, more data. But in a digital-first world, that growth often comes with a hidden cost: a massive digital carbon footprint.
We are reframing the conversation. This isn't just about code or technical SEO; it’s about brand responsibility, customer trust, and operational efficiency.
Join us for an evening dedicated to the future of digital strategy. We will explore how leading brands are aligning their marketing goals with sustainability, why "lean" digital assets perform better in search and conversion, and how you can build a strategy that is good for business and good for the world.
Whether you are a Marketing Manager, a Strategist, or a Digital Specialist, come learn how to future-proof your digital presence.

The Agenda

• Doors Open & Networking Arrive, grab a drink, and settle in while connecting with peers from the Amsterdam marketing and digital community.
• Opening talk: A deep dive into the "Digital Efficiency Index." Baba will present data on the current digital footprint of commercial websites and explain why resource efficiency is the new competitive advantage.
• Expert Panel: The Reality of Responsible Growth - A strategic discussion on balancing business targets with ethical digital practices. Topics will include brand reputation, selling sustainability to the board, and the future of digital CSR.
• Spotlight Sessions (To Be Announced) Short, high-impact presentations featuring case studies or unique insights into sustainable marketing strategies.
• Drinks & Networking Wrap up the evening with informal discussions, questions for the speakers, and further networking.

The agenda is still evolving, but the goal is clear: to spark an honest, practical conversation about sustainability in Digital Marketing.

Why Attend?

• Broaden Your Perspective: Move beyond the technicalities and understand the strategic business case for sustainable marketing.
• Future-Proof Your Career: Sustainability is becoming a KPI for marketing departments. Get ahead of the curve.
• Actionable Strategy: Walk away with ideas on how to improve your site’s performance (speed, UX, SEO) while reducing waste.
• Meaningful Connections: Meet a diverse group of marketers, strategists, and tech leads in the Amsterdam scene.

📢 Call for Speakers & Sponsors

We are looking for Voices! Do you have a story about balancing marketing performance with sustainability? We are looking for 1-2 more speakers to join our "Spotlight Sessions."

• We are looking for: Case studies, brand transformation stories, or unique insights into ethical marketing.
• Interested? Contact us at [meetup@baba-seo.com](mailto:meetup@baba-seo.com)

Become a Sponsor Align your brand with the future of digital marketing. Get your company in front of Amsterdam’s forward-thinking marketing community.

• Contact us to learn about sponsorship packages.

This event will be in English and will not be recorded.

📅 January 30, 2026 · 🕓 Doors open 16:30 · 🎟️ Limited seats — join the waiting list