SXSW25 | CreativeNL - Immersive Morning: Saturday

CreativeNLyour connection to a world beyond imaginationCreativeNL is the internationalization portal of theTop Sector Creative Industry. We facilitateinternational knowledge exchange and innovation(with creativity as a catalyst) and thereby encourage creative professionals and researchersto do business and collaborate abroad.CreativeNL focuses specifically on thesocial themes of circular design, physical environment,digital society and social innovation. With a 29.5% share, the Netherlands is the world's largest exporter of creative services. To  expand this, in a way that benefits the world and makes it a better place, is what CreativeNL wants to drive.

CreativeNL

Have breakfast with IX Visionaries from SXSW!

East Austin Hotel

<h3>SXSW25 | CreativeNL - Immersive Morning Breakfast Session with Joshua Rubin: Storytelling at the Edge of XR, AI, and Games</h3><h3> </h3>[NL: Nederlanders op SXSW25 zijn van harte welkom om hun dag bij CreativeNL Immersive Mornings te starten!]08:00 walk in - grab your coffee &amp; breakfast 08:30 start - Opening remarks by <a href="https://www.linkedin.com/in/heleenrouw/" title="https://www.linkedin.com/in/heleenrouw/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Heleen Rouw</a>, Program Director of the Creative Industries Immersive Impact Coalition (<a href="https://www.ciiic.nl" title="https://www.ciiic.nl" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">CIIIC</a>), an innovation program of the Dutch Ministry of Education, Culture &amp; Science (OCW) and the Ministry of Economic Affairs (EZ). 09:30 endStart your day with inspiration and insight at the CreativeNL Immersive Mornings, curated by <a href="https://www.linkedin.com/in/vandusseldorp/" title="https://www.linkedin.com/in/vandusseldorp/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Monique van Dusseldorp</a>. These intimate breakfast sessions bring you face-to-face with top innovators in immersive technology. Don’t miss this chance to engage directly with the brightest minds shaping the future of immersive experiences.Opening remarks by <a href="https://www.linkedin.com/in/heleenrouw/" title="https://www.linkedin.com/in/heleenrouw/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Heleen Rouw</a>, Program Director CIIIC, the Creative Industries Immersive Impact CoalitionOn Saturday March 8th we're welcoming <a href="https://www.linkedin.com/in/joshuarubinwriter/" title="https://www.linkedin.com/in/joshuarubinwriter/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Joshua Rubin</a>, an Interactive-Emmy winning narrative director and writer, known for shaping some of the most compelling worlds in video games, XR, and interactive storytelling. From co-writing Assassin’s Creed 2 to leading the narrative for Destiny, Outriders, and Groundhog Day: Like Father Like Son, Joshua has built expansive story-worlds that captivate millions.With a deep understanding of branching narratives, immersive theater, and AI-driven experiences, Joshua has worked on groundbreaking projects like Netflix’s You vs. Wild: Out Cold, The Argos File, and the AR thriller Asset 15. As the founder of Subverse Narrative Consulting, he helps top studios craft the future of interactive storytelling.In this interactive session, Joshua will share his insights on narrative innovation in games and XR, the challenges of world-building for emerging platforms, and the future of AI-powered storytelling. Bring your questions and join the conversation!

<a href="https://www.linkedin.com/in/joshuarubinwriter/" title="https://www.linkedin.com/in/joshuarubinwriter/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Joshua Rubin</a> - Interactive Narrative Director, <a href="https://www.subverse-interactive.com/" title="https://www.subverse-interactive.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Subverse Narrative Consulting</a> Joshua Rubin is an Interactive Emmy-winning veteran of the game industry, best known for his writing on Ubisoft's ASSASSIN'S CREED 2, Bungie's DESTINY, Telltale's GAME OF THRONES and WALKING DEAD, and OUTRIDERS from Square Enix/People Can Fly. He has done pioneering work in Mixed Reality, on projects including GROUNDHOG DAY VR: LIKE FATHER LIKE SON with Sony/Tequila Works, AR thriller ASSET 15 with Doug Limon’s 30 Ninjas, and his award-winning Sci-Fi VR short THE ARGOS FILE, which premiered at the Venice Film Festival. Most recently, he was Narrative Director on a massive, top secret AAA zombie project for Techland.Currently, Rubin is the Narrative Lead on the new game from Another Axiom, the creators of Gorilla Tag, the first $100million VR game. Through Subverse Interactive Narrative Consulting, Joshua continues to consult for studios around the world, helping them realize their creative vision. Joshua recently launched Strange Land Comics, a boutique IP studio focused on high concept, mind bending, brain candy Sci-Fi. Their premiere title TIME SENSITIVE launches on Kickstarter this Spring! Join the adventure at: <a href="http://www.strangelandcomics.com/" title="http://www.strangelandcomics.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">StrangeLandComics.com</a>Also featuring<ul><li><a href="https://schedule.sxsw.com/2025/directors/2206144" title="https://schedule.sxsw.com/2025/directors/2206144" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sjors Swierstra</a> (Director) and <a href="https://www.linkedin.com/in/justinkarten/" title="https://www.linkedin.com/in/justinkarten/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Justin Karten</a> (Scopic Labs) with <a href="https://schedule.sxsw.com/2025/films/2206143" title="https://schedule.sxsw.com/2025/films/2206143" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Shelter</a>', a virtual reality documentary part of the <a href="https://schedule.sxsw.com/2025/films/2207080" title="https://schedule.sxsw.com/2025/films/2207080" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">SXSW XR Experience Spotlight</a>.</li></ul> Are you looking to immerse yourself deeper? Check:<ul><li>CreativeNL will host a total of three Immersive Mornings. Join us on Friday March 7th (sign up <a href="https://www.eventbrite.nl/e/1246092589479/?aff=oddtdtcreator" title="https://www.eventbrite.nl/e/1246092589479/?aff=oddtdtcreator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>), Saturday March 8th and/or Monday March 10th (sign up <a href="https://SXSW25-CreativeNL-ImmersiveMorning-Monday.eventbrite.nl" title="https://SXSW25-CreativeNL-ImmersiveMorning-Sunday.eventbrite.nl" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>).</li><li>CreativeNL's Immersive Nightmares session on Saturday March 8th: Find more information on that session <a href="https://www.eventbrite.nl/e/sxsw2025-creativenl-session-immersive-nightmares-tickets-1236617047879?aff=oddtdtcreator" title="https://www.eventbrite.nl/e/sxsw2025-creativenl-session-immersive-nightmares-tickets-1236617047879?aff=oddtdtcreator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>.</li><li>CreativeNL's Immersive Dreams session on Saturday March 8th: Find more information on that session <a href="https://SXSW25-CreativeNL-ImmersiveDreams.eventbrite.nl" title="https://SXSW25-CreativeNL-ImmersiveDreams.eventbrite.nl" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>.</li><li>On March 10, Joshua Rubin is speaker in a warmly recommended session called Building Responsive XR: Immersive Theater Meets Gaming, find more information on that session <a href="https://schedule.sxsw.com/2025/events/PP155817" title="https://schedule.sxsw.com/2025/events/PP155817" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>.</li></ul>

Please note: Just in case you registered but can no longer attend the event, please let us know as soon as possible so that we can give your spot to another person.Please let us know if you have any questions: <a href="mailto:events@creativenl.nl" title="mailto:events@creativenl.nl" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">events@creativenl.nl</a>We are very much looking forward to meeting you all. Declaration on the granting of rights to one's own picture when attending the event:Photographs and videos will be produced for the purpose of comprehensive reporting as part of all "CreativeNL" events during SXSW 2025.By registering for this event, you grant CreativeNL the right to use the photographs and video recordings (hereinafter referred to as image material) taken during the event with your images and presentations as follows:The images created may only be used for reporting purposes with regard to the event and for advertising purposes with regard to the upcoming events of CreativeNL and its partners for reference purposes in marketing and PR documents of CreativeNL.The created image material may be used spatially and temporally unrestricted for the aforementioned purposes.The created image material may be used in all media; i.e. the image material with the image of the event participant and/or the presentations of the event participant (in video recordings) may be duplicated and distributed, made publicly accessible, exhibited, reproduced on video or audio carriers, transmitted and reproduced as a radio broadcast or made publicly accessible within the scope of all known types of use.The right also includes the right to transfer the rights to third parties if the transfer of rights is necessary for the use of social media platforms on the basis of their terms of use (such as Facebook, Instagram or Twitter) within the framework of the of the fulfilment of the purpose.The right includes the right to redesign and edit the images and presentations while respecting the right of personality insofar as this is necessary to achieve the purpose (in particular adjustment of image sizes and formats).The right includes the right to transfer the rights to the aforementioned extent to third parties for reporting purposes with regard to the event.There shall be no commercial use of the images except to the extent specified in Clause 1.The participant is aware that CreativeNL is not obliged to provide any consideration for the use of the participant's photographs to the aforementioned extent, i.e. the event participants make the rights to their own picture available free of licence fees.Photos by Ben Houdijk.

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SXSW25 | CreativeNL - Immersive Morning: Saturday

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