The AI strategy shift for PMs & Designers: how to stay relevant

The latest AI market shifts. A peer discussion on staying relevant when the 'doing' is automated and strategy becomes your main output.

Is AI actually changing how we work, or are we just caught in a loop of new tools and hype?While we're busy testing prompts, something more fundamental is shifting. When execution becomes instant - when you can go from idea to working product in a day, the hard question is no longer "how do we build this?" It's "what should we build at all?"During this roundtable, Matthijs shares what that shift looks like from the inside: building a startup from scratch with AI as his primary toolset, and what that reveals about the future of knowledge work. <h4>Key points we’ll explore</h4><ul><li>The "wait and see" trap: why staying on the sidelines is as risky as jumping in without a plan.</li><li>When the doing is automated: if AI can talk to your users, read your logs and build the feature, what is the role of the designer and product manager?</li><li>Text-based work is AI's home turf: most of what designers and knowledge workers do is information and communication. That's exactly where AI is strongest.</li></ul> <h4>What you'll gain from this roundtable</h4><ul><li>A concrete evolution: from loose LLM chats to building a fully operational AI system, what that journey actually looks like.</li><li>Honest takes on what works and what fails.</li><li>Why vision and judgment matter more now that execution is instant.</li><li>Peer exchange: real talk with other leaders about what's working (and what isn't).</li></ul> <h4>About the speaker</h4>Matthijs Collard is the founder of Hike One and E-Flight Group - the Netherlands' first electric flight school. After 24 years in digital product design, he started over from scratch: a new startup, no legacy, with AI as his primary co-pilot. He now builds and runs most of its operation with AI, from product development to operations. His talk is not about what AI might do. It's about what it already does and what that means for how we work. <h4>About our Roundtables</h4>Our roundtables bring professionals together outside the daily rush to discuss topics relevant to their businesses. After a short introduction, we’ll shape the agenda together. You’ll leave with fresh insights and practical tools you can apply immediately. <h4>Don't miss out, sign up now!</h4>Can’t attend the live session? Register anyway to receive the summary after the event.

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The AI strategy shift for PMs & Designers: how to stay relevant

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