The Changing Face of Influence

We are a global socially-led creative agency, with unrivaled social media expertise.With 1200 people across four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.We make ideas powered by people. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape.We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.https://wearesocial.com

We Are Social

Explore the evolving world of influence with We Are Social & Creativebrief—unpacking strategy, trust & talent in modern marketing.

The Changing Face of Influence Hosted by We Are Social &amp; Creativebrief Thursday 10th July | 08:30am - 10:00am BSTInfluencer marketing has become an essential part of modern brand strategy, yet for some brands, it can still feel like a minefield. Whether it’s understanding its origins, working out the difference between influencers, creators, and talent, or exploring how objectives can shape partnerships - we’ve got your back. We’ll guide you through all of this, plus discuss the balance between short-term and long-term partnerships, the critical role of trust, and ultimately, how influence fits into the broader marketing mix.Whether you're brand-side or agency-side, this session will equip you with the insight and clarity needed to make influencer marketing work smarter for your brand.Speakers to be announced.

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The Changing Face of Influence

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The Changing Face of Influence

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