The Future of Marketing: Building an AI-Native Marketing Team

96% of CMOs say AI is transforming their marketing function. Yet only 7% of marketing teams have embedded AI in ways that deliver measurable business results.

This gap is not a tool knowledge problem. It is a design problem.

Most marketing teams are using AI for prompting, generating, automating. And most are doing it on top of the same workflows and structures they already had. Almost no one is asking the real question: how would you design your marketing function if you were building it from scratch, with the knowledge of what AI can do today?

This session goes beyond workflows and tools. Together we will explore how marketing roles are evolving, which will stay and which won’t, and what new kinds of roles will start to emerge. Come ready to rethink what your team looks like in two years.

✅ Understand why layering AI on existing workflows delivers limited results and what AI-native marketing looks like

✅ Hear a grounded view on how marketing roles are changing and what replaces them

✅ Learn what AI governance means for marketing teams

✅ Leave with an applicable transformation idea you can take straight back to your team

✅ Exchange ideas with peers working through the same challenges

👤 About the Speaker

Didem Usluer is a marketing transformation leader with 20+ years across the full marketing mix, from brand building and digital marketing to growth strategy and AI-enabled ways of working. She has held senior leadership roles at Philips TV / TP Vision, ETI Food, Sony Mobile, and LG, delivering growth in complex, matrixed environments.

She recently led the [Human + Machine] Elevating Marketing Performance panel at The MarTech Summit Amsterdam. She is a certified AI Governance Professional (AIGP, IAPP), with formal expertise in trustworthy AI strategy, responsible implementation, and governance at scale.

Her focus: Redesigning how marketing functions are built and led with AI.

💡 What makes this different?

This is not a trends talk. Didem will share a perspective built over 20+ years of leading marketing through major transformations and recently pressure-tested with a room of senior marketing leaders. Come ready to think, discuss, and engage in the conversation.

💻 Live online session

👥 For senior marketing professionals and leaders

🎫 Spaces are limited

👉 Reserve your spot and join the conversation.