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The Serendipity Mindset: the Art and Science of Good Luck

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Learn to turn the unexpected into positive outcomes - and how to be extremely creative when working in extreme uncertainty.

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How can we use unpredictability to our advantage?

Modern life is full of chance encounters, changing plans, delayed journeys, human errors, and—yes—even pandemics. But what if we could turn such unpredictability into positive outcomes?

Dr. Christian Busch has spent a decade exploring how, if acted upon, unexpected moments can enhance our worldview, expand our social circles, and create new opportunities for innovation and impact. In this talk, Christian will share how we can use uncertainty as a pathway to more purpose and success, for companies and individuals alike.

After joining this session you will:

Understand the science of serendipity — what it is and how it can be harnessed

Explore serendipity in the context of COVID-19 and other times of uncertainty

Learn how serendipity can be used as a tool for innovation and impact

Harness concrete practices on how to cultivate serendipity for enhanced meaning and success


The book The Serendipity Mindset is based on cutting-edge research in the natural and social sciences, as well as hundreds of interviews including with leading CEOs, entrepreneurs, and changemakers from around the world who turned the unexpected into opportunity by seeing and connecting the dots. Anchored in a science-based framework and peppered with inspiring stories and hands-on exercises, it captures how all of us can cultivate serendipity and turn uncertainty into opportunity, joy, and sustained success.


1. Arianna Huffington, founder of the Huffington Post, sees the content as a “wise, exciting and life-changing”;

2. Daniel Pink, NYT bestselling author of When, considers it to be a “bracing and hopeful antidote to a world addicted to efficiency and control”;

3. LinkedIn co-founder Reid Hoffman thinks that the content is to be “highly recommended”, helping us to “connect the dots” in today’s networked world;

4. Unilever’s former CEO Paul Polman thinks that it “offers excellent practical guidance for all.”


Dr. Christian Busch is a world-leading expert on innovation, purpose-driven leadership, and cultivating serendipity. He teaches at New York University (NYU), where he directs the CGA Global Economy Program, as well as at the London School of Economics (LSE). Previously, he co-directed the LSE's Innovation and Co-Creation Lab. Christian is co-founder of Sandbox Network, a global community of young innovators; and co-founder of Leaders on Purpose, an organization convening leading CEOs and empowering them to integrate profit and purpose. He is a member of the World Economic Forum's (WEF) Expert Forum, a Fellow of the Royal Society of Arts, and among Diplomatic Courier’s "Top 99 Influencers", JCI London's "Ten Outstanding Persons of the World", and the Thinkers50 Radar list of 30 management thinkers “most likely to shape the future of how organizations are managed and led.” Christian's bestselling book, The Serendipity Mindset (Penguin Random House), has been highlighted as a "wise, exciting, and life-changing book" (Arianna Huffington, Founder, Huffington Post); a "bracing and hopeful antidote to a world addicted to efficiency and control" (Daniel Pink, Bestselling author of Drive); "highly recommended" (Reid Hoffman, Co-Founder, LinkedIn); and offering "excellent practical guidance for all" (Paul Polman, former CEO, Unilever). His work has been published in world-leading journals such as the Strategic Management Journal, and was featured in outlets such as Harvard Business Review, Stanford Social Innovation Review, Forbes, BBC, among others. He regularly speaks at conferences such as TED/TEDx, World Economic Forum, and Financial Times Sustainability Summit. Christian received his PhD from the London School of Economics (LSE).


This session is part of a series of Pioneers for Change interactive webinars. With (inter)national pioneering speakers such as Roman Krznaric (The Good Ancestor), Jenny Andersson (Regenerative Leadership), Nicky Pouw (Wellbeing Economics) and Rathenau Instituut director Melanie Peters (Uitdagingen Digitale Samenleving)

More information on: www.depioniersfabriek.nl/events

Read our Manifest and join us: https://www.depioniersfabriek.nl/manifest

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