The Story Seminar
Building mental availability

On the 29th of November Lemon Scented Tea organises the Story Seminar. Inspired by the intellectual legacy of Byron Sharp we will explore different strategies to build strong memory structures and grow mental availability within the consumers’ brain. In other words, how to become the consumers' favourite?

Four international guest speakers will share their different strategies to build distinctive brand assets and illustrate their perspectives with outstanding brand cases. Event organizer Lemon Scented Tea will showcase how brands build strong memory structures with the Power of Story.

One for one
We believe in bringing young talent and established forces together. Therefore, we created the ‘One for One’ ticket system. A ticket will give you access to the Story Seminar, and at the same time you will sponsor a talented student to join as well!

Speakers
♦ Rivella
♦ TOMS
♦ CitizenM
♦ Blauw research
♦ Lemon Scented Tea

Extra information
♦ Drinks & bites are included.
♦ Doors open at 15:00, first speaker starts at 15:30.
♦ At 19:30 we will close the event with a networking drink.